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Senior Campaign Manager, Social Media
2 months ago
Job Summary:
The Senior Campaign Manager, Social Media is responsible for the overall performance and execution of social media campaigns, as well as mentoring and training junior employees. This role requires providing best-in-class expertise and recommendations that drive performance.
Key Responsibilities:
- Partner with Account Managers to provide insights that inform requests for proposals (RFPs), decks, proposals, and planning recommendations.
- Develop best-in-class deliverables and reporting to clients, utilizing available technology platforms and services.
- Be an expert in paid media capabilities, able to find best-in-class solutions for clients and stay up-to-date with upcoming tools and technology solutions that align with overall media strategies.
- Manage and oversee campaign setup and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs and campaign objectives.
- Direct site tagging strategy and successfully manage cost-per-acquisition campaigns.
- Pull reports, prepare meaningful insights, and communicate these effectively in presentations.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Monitor goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with planning teams and specialty business units (SBUs).
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with SBUs as required.
- Ensure invoice clearing and budget management.
- Oversee the execution of the plan, regularly evaluating campaign performance, proactively optimizing campaigns, providing campaign post-reports, and ensuring flawless campaign setup and digital activation.
Requirements:
- Professional or educational background in marketing or advertising.
- Associate experience in digital media.
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner.
- Full understanding of the roles of various digital channels.
- Understanding of trafficking and website tagging processes.
- Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, and LinkedIn.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for data, emerging media, and technology.
- Passion for continuous development.
- Client service-oriented.
- Proactive approach to problem-solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
About Us:
Mediabrands connects people to what matters - connecting brands to the right audiences and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Mediabrands leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enable us to drive better business outcomes on behalf of agency partners and clients. Mediabrands operates in over 70 markets worldwide.
What We Offer:
- Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups.
Equal Opportunity Employer:
Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
