Marketing Director

6 days ago

Woodstock, Ontario, Canada IPAC Consulting Full time

Marketing Visionary

IPAC Consulting, a leading Infection Control consulting company, is seeking a seasoned marketing professional to drive business growth and propel the company forward. As a key member of our team, you will play a pivotal role in developing and executing high-impact marketing strategies that generate awareness, interest, and qualified leads to support our strategic growth plans.

Key Responsibilities:

  • Marketing Strategy and Planning:
    • Oversee and optimize media strategies across all channels and regions, focusing on performance enhancement, impact, and cost efficiency per campaign.
    • Design, build, and maintain a compelling social media presence while identifying new growth strategies.
    • Craft and execute content independently for social media posts, landing pages, and strategic outlines.
    • Collaborate with the sales and finance teams to align marketing efforts with revenue targets.
  • Business Development:
    • Drive business development initiatives by identifying new market opportunities and forging strategic partnerships.
    • Develop and implement strategies to expand our client base and enhance market positioning.
    • Analyze market trends and competitor strategies to inform business development efforts.
  • Graphic Design and Content Creation:
    • Oversee graphic design projects, ensuring the creation of visually appealing and effective marketing materials.
    • Collaborate with designers to produce engaging content for digital and print media, including brochures, flyers, and presentations.
  • Reporting and Analysis:
    • Measure and report on the performance of all digital marketing campaigns, assessing against goals and ROI.
    • Conduct continuous analysis of competitive environments and consumer trends to adjust strategies accordingly.
  • Team Leadership:
    • Lead and inspire a talented team of marketers, providing coaching and support to enhance their skills and effectiveness.
    • Train team members on new methodologies and foster a culture of continuous learning and improvement.

Requirements:

  • 7+ years of marketing experience, with a minimum of 4 years in a managerial role.
  • Bachelor's degree in Marketing or a related field.
  • Proven expertise in developing and executing marketing strategies and business development initiatives.
  • Strong analytical skills and data-driven thinking.
  • Exceptional communication skills (written and verbal) and attention to detail.
  • Up-to-date knowledge of online marketing trends and best practices.
  • Proficient in website analytics tools.
  • Solid knowledge of HTML, CSS, and JavaScript development and constraints.

Benefits:

  • Dental care
  • Extended health care
  • On-site parking

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