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Commercial Marketing Manager

2 months ago

Saguenay, Quebec, Canada Imperial Tobacco Canada Full time

Imperial Tobacco Canada is a leading tobacco and vaping products company that is part of the world's most international tobacco group: BAT.

SENIORITY LEVEL: Experienced, Non-management

FUNCTION: Marketing

This role is part of the Commercial Marketing team.

The role is responsible for delivering commercial and consumer performance within an assigned geographical area. This will be accomplished by building strong customer relationships with retailers & staff and leveraging both commercial insights and digital assets to meet consumer needs.

Geographic Scope: Local

Key Responsibilities:

  • Managing your territory to deliver volume and market share targets that contribute to achieving national, regional, and district-level objectives, through effective implementation of cycle activities for all of our product categories;
  • Delivering an outstanding customer experience by leveraging digital tools and assets to maintain strong business relationships, train retailers and staff to effectively communicate our brands to consumers, respond to retailer and staff questions and concerns in a timely manner, monitor contract compliance, and deliver personalized customer and consumer insights to drive performance;
  • Generating and maintaining market demand of our multi-category products by ensuring adequate inventory levels, attaining distribution targets, reducing OOS, merchandising effectively and ensuring a competitive price for the entire product and brand portfolios;
  • Collaborating on special projects at the provincial and national levels with your team of Territory Managers;
  • Driving performance in a highly regulated market.

Requirements:

  • 1 – 3 years' relevant work experience (ex: marketing focused role)
  • Previous experience in an FMCG or a global organization.
  • Strong extra-curricular participation record (ex: case competitions, academic student groups, sports teams etc.)
  • Technical / Functional / Leadership Skills Required:
    • Strong business insights, strategic approach, and account management capabilities.
    • Facility with digital tools and ability to interpret commercial data, identify business opportunities, and put plans into action.
    • Ability to focus on a long-term objective, while capitalizing on short-term opportunities.
  • Education:
    • Bachelor's Degree in marketing, business, or a related field
    • Hold a valid driver's license in any one of Canada's provinces or territories.
    • Possess the current legal right to work in Canada.
    • Bilingual (French and English) - Knowledge of English is required because the role deals with customers and suppliers elsewhere in Canada and around the world.

About Us:

Imperial Tobacco Canada is a leading tobacco and vaping products company that is part of the world's most international tobacco group: BAT. BAT is a global multi-category consumer goods business, operating in over 180 markets. Our strong foundations, together with our capacity for cutting-edge innovation, are a platform for us to build more sustainable products for our consumers, and a more sustainable business for our colleagues, shareholders, and communities.

Our Culture:

We're redefining an industry while going through our own digital transformation, using innovation to keep our portfolio of products at the cutting edge. To keep up with this change, we have the most ambitious, courageous, and resilient people in the industry taking on new challenges and driving us forward. We employ close to 500 people coast to coast, originating from 47 countries, and have built a high-performance culture that promotes our Leadership Values (TRULY INCLUSIVE, PASSION TO WIN, DO THE RIGHT THING, EMPOWERED THROUGH TRUST, LOVE OUR CONSUMER, STRONGER TOGETHER), and which is committed to delivering a better tomorrow.

Benefits:

  • Innovative digital tools, and company paid IPhone.
  • Pension Contribution DCPP – employer contributes up to 11% of base salary.
  • 100% employer paid flexible medical & dental benefits – disability & life insurance coverage.
  • Free 24/7 Virtual Healthcare for all employees and their dependents.
  • Generous vacation time, in addition to our 13 company holidays.
  • Robust training and professional development programs, including global digitally enabled learning.