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Digital Marketing Operations Manager

2 months ago

Lancaster, Canada Listrak Full time
Marketing Operations Director

We are a SaaS company that offers an integrated digital marketing platform trusted by 1,000+ leading retailers and brands for email, text message marketing, identity resolution, behavioral triggers, and cross-channel orchestration. Our team is passionate about creating an amazing workplace and product.

Key Responsibilities
  • Oversee recurring or daily functions or processes necessary for business execution and identify opportunities for improvement or efficiencies.
  • Approve and allocate resources based on business priorities.
  • Develop and implement marketing plans and campaigns to promote the organization or its products and services.
  • Oversee the production of print, online, or other forms of advertisement, and organize promotions.
  • Establish metrics defining campaign performance.
Leadership and Team Management
  • Lead and direct the work of other employees and have responsibility for personnel actions including hiring, performance management, and termination.
  • Contribute to strategic planning, direction, and goal setting for the department or function in collaboration with senior management.
Requirements
  • Bachelor's degree or equivalent experience in business, marketing, finance, or similar concentrations.
  • A minimum of ten years of experience in marketing.
  • A minimum of five years of team management experience required.
  • Expertise in Account Based Marketing.
  • Proven leadership of fast-moving, agile tech marketing teams, supporting enterprise sales organizations.
  • Ability to translate business needs and strategies into team projects, tasks, and timelines.
  • Channel marketing (web, email, SMS) coordination.
  • Marketing measurement and attribution.
  • Salesforce experience (Campaigns / Reporting / Attribution).
  • Oversight of creative teams – ability to provide feedback and guidance to creative teams to ensure production of on-brand creative.
What We Offer
  • Health/Dental/Vision Insurance.
  • Nine Paid Holidays.
  • Disability Insurance.
  • Generous time off and remote capabilities.
  • Opportunities to give back to the community through volunteering and sponsorships.