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Marketing Director, Life Sciences

2 months ago

Markham, Ontario, Canada fluidigm Full time
About the Role

We are seeking a highly motivated and experienced Senior Marketing Manager to join our team at Fluidigm. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing programs to build awareness and drive sales of our qPCR and NGS library preparation products in the research and diagnostics markets.

Key Responsibilities
  • Develop and execute marketing strategies to drive high-value sales leads and profitable revenue.
  • Design and run market- and segment-specific marketing campaigns in partnership with Product Management and other key stakeholders.
  • Build effective relationships with Product Management, R&D, Commercial, and other key functions to ensure successful product launches and adoption.
  • Collaborate with regional marketing colleagues to deploy marketing programs into their territories.
  • Manage projects, resources, and timelines to meet objectives on time and on budget.
  • Capture and use metrics to analyze tactical performance and improve ROI and optimize programs.
Requirements
  • 10+ years of experience in marketing, with a strong background in the life sciences industry.
  • Proven track record of developing and executing successful multi-channel marketing campaigns with demonstrable results.
  • Strong understanding of qPCR and NGS technologies and applications, as well as associated customer needs in both translational research and diagnostics markets.
  • Excellent interpersonal, customer orientation, presentation, and problem-solving skills.
  • Ability to develop and deliver differentiated value propositions with consistency and clarity across the commercial organization and customer base.
About Fluidigm

Fluidigm is a leading provider of innovative life sciences tools that are accelerating global research on multiple frontiers of human health. We are committed to building a positive culture where our people can do their best work, informed and influenced by our core behaviors: Keep customers front and center in all of our work, Be accountable and deliver on commitments, Drive continuous improvement, and Be collaborative and work as one team.