Senior Vice President, Brand Marketing

1 month ago

Vancouver, British Columbia, Canada Pursuit Collection Full time
Job Title: Senior Vice President, Brand Marketing

We are seeking an exceptional and experienced marketing and sales leader to drive our revenue growth, enhance our brand, and support the delivery of unforgettable experiences at Pursuit Collection. The VP of Sales & Marketing will play a vital role on the Pursuit Collection leadership team, focusing on maximizing revenue generation across all attractions.

Key Responsibilities:
  • Pricing & Financial Metrics: Oversee pricing strategies, revenue forecasting, and financial performance metrics to optimize profitability.
  • Market Analysis: Monitor market trends, customer preferences, and competitive landscape to identify revenue enhancement opportunities.
  • Global Marketing Strategy: Develop and implement a global marketing strategy that elevates brand awareness, drives customer engagement, and enhances the guest experience.
  • Digital & Content Marketing: Oversee digital marketing, social media, content creation, and public relations efforts to ensure consistent messaging and brand alignment.
  • Campaign Management: Collaborate with cross-functional teams to create and execute targeted marketing campaigns that resonate with diverse audiences across different regions.
  • Sales Leadership: Lead and mentor a high-performing global sales team, setting clear goals, KPIs, and performance expectations.
  • Sales Initiatives: Drive B2B and B2C sales initiatives, including group bookings, partnerships, and direct-to-consumer channels.
  • Relationship Management: Foster relationships with key partners, distributors, and stakeholders to expand market reach and drive sales growth.
  • Brand Champion: Develop and maintain brand standards, guidelines, and messaging to strengthen Pursuit Collection's market position.
  • Brand Alignment: Maintain brand consistency across all marketing and sales channels while ensuring alignment with the development, evolution, and delivery of the customer experience.
  • Customer-Centric Approach: Champion a customer-centric approach, ensuring that all sales and marketing efforts prioritize the guest experience.
  • Data-Driven Personalization: Utilize data-driven insights to personalize marketing efforts and improve customer engagement and loyalty.
  • Market Expansion & Growth: Identify and evaluate new market opportunities for expansion and growth, both geographically and through new product offerings.
  • Market Entry Strategies: Lead market entry strategies, including partnerships, acquisitions, and new location development.
  • Budget Management: Develop and manage the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Financial Tracking: Track and report on financial performance, making data-driven adjustments to strategies as needed.
Requirements:
  • Educational Background: Degree in Business, Marketing, Sales, or a related field; MBA preferred.
  • Experience: 10+ years of progressive experience in sales, marketing, and revenue management, with a strong background in the entertainment, tourism, or attractions industry.
  • Leadership: Experience managing and mentoring diverse teams.
  • Technical Skills: Expertise in digital marketing, CRM systems, and data analytics.
  • Travel: Open to international travel as needed.

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