Senior Vice President, Brand Marketing

4 weeks ago

Vancouver, British Columbia, Canada Whitecaps FC Full time
Job Title: Senior Vice President, Brand Marketing

Vancouver Whitecaps FC is seeking a dynamic leader to evolve the way the Club develops its marketing strategy and delivers measurable ROI across the business.

Job Summary:

The Vice-President, Marketing will report to the Club's Chief Commercial Officer and lead the entire marketing function for the Club, with responsibility for strategic development and execution of the Club's marketing, retail, creative and content production, website, and social media strategies.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy that aligns with the Club's business objectives and drives revenue growth.
  • Lead a team of marketing professionals to develop and implement marketing campaigns, promotions, and events that engage fans and drive ticket sales.
  • Collaborate with other departments to develop revenue-impactful strategies that create exceptional brand interactions with a clear vision and story that will resonate with fans.
  • Mentor and develop the Marketing team to support corporate/team culture and engagement, as well as development and career growth.
  • Oversight of all divisional projects, ensuring that deadlines and budget guidelines are being met or exceeded.
Requirements:
  • 10+ years of Marketing leadership experience, with a proven ability to story-tell, link marketing plans and activities to business results, and leverage data and analytics to develop insights, inform plans and measure performance.
  • Proven leadership skills, with the ability to balance strategic and tactical functions, motivating a functionally diverse team in the pursuit of excellence.
  • Exceptional communication skills, with the ability to represent the Club at public events, and build strong relationships with internal and external partners.
  • Knowledge in sports, entertainment, business media, and well-developed skills in building and maintaining traditional and digital media relationships.
  • Talented self-starter with a creative mind for strategic ideas and solutions, and strong networks within the industry, ideally within the local Vancouver market.
  • Demonstrated success in leading content development and distribution that reflects the organization's product and service strategy.
  • Adept at developing and executing traditional, experiential, and digital marketing strategies for a broad portfolio of entertainment-based products and services, including retail.
  • A demonstrated ability to work under pressure, maintain attention to detail, and meet tight deadlines, successfully overseeing multiple projects and tasks simultaneously within budget.
  • Business writing skills to oversee the development and editing of high-quality materials such as marketing plans, white papers, proposals, press releases, news and online media materials, bylined articles, trend analysis summaries, executive correspondence, and presentations.
  • Bachelor's degree related to Business/Marketing education required, additional specialization is an asset.
About Vancouver Whitecaps FC:

Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada's soccer future. In addition to its two professional men's teams, the Club is proud to be one of the first two founding teams for a new professional women's league in Canada, which will be launched in the year 2025. We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada.

In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.

Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity.

If you are interested in applying, please apply for the role using the link: Vice-President, Marketing

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