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Product Marketing Manager

2 months ago

Oakville, Ontario, Canada GVA Lighting, Inc. Full time
About GVA Lighting, Inc.

GVA Lighting, Inc. is a leading Canadian lighting manufacturer with a global presence and a reputation for delivering high-quality, innovative lighting solutions to the architectural market.

Job Summary

We are seeking an experienced Product Marketing Manager to drive the strategic marketing efforts for our existing product portfolio and future new products. The successful candidate will be responsible for developing and executing marketing strategies to position our products effectively in the market, creating compelling product positioning and messaging, and collaborating with cross-functional teams to drive sales and revenue growth.

Key Responsibilities
  1. Market Analysis and Strategy

Conduct in-depth market research and analysis to understand the architectural lighting industry, market trends, and customer needs.

Product Positioning and Messaging

Create clear and compelling product positioning and messaging that highlight the unique value propositions of our products.

Competitive Analysis

Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the architectural lighting market.

Go-to-Market Planning and Execution

Lead cross-functional teams in developing comprehensive go-to-market (GTM) plans for product launches and updates.

Marketing Collateral and Content Creation

Create and manage marketing collateral, sales materials, product documentation, and other marketing assets that showcase our products effectively.

Sales Enablement

Collaborate with the sales team to develop effective sales tools, training, and resources to enhance their product knowledge and selling capabilities.

Customer Insights and Feedback

Gather and analyze customer feedback to understand customer preferences and perceptions of our products.

Requirements
  • 5+ years of experience in the architectural lighting industry (lighting design, specification, lighting product management, product design, marketing, and engineering sales)
  • Lighting savvy (good technical lighting knowledge, LC, CLD certifications are an asset)
  • Exceptional written and verbal communication skills in English with the ability to craft compelling messages tailored to different audiences
  • Strong analytical and problem-solving abilities to analyze market data and make data-driven decisions
  • Proven ability to manage multiple projects, prioritize effectively, and meet deadlines
  • Ability to work collaboratively with cross-functional teams and influence without direct authority
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Familiarity with marketing tools, analytics platforms, MS Office, and ERP systems
  • Understanding of customer needs and the ability to translate them into effective marketing strategies for lighting solutions
What We Offer

We offer a competitive salary based on skills and experience, on-the-job training for valuable and transferrable skills, and continuous learning opportunities in the organization. We also offer a comprehensive benefits package, including employer-sponsored health benefits and retirement savings plan.

GVA Lighting, Inc. is an equal opportunity employer committed to the attraction, selection, advancement, and fair treatment of all individuals. In accordance with the Human Rights Code and Accessibility for Ontarians with Disabilities Act, we welcome applications from diverse candidates and will provide accommodations throughout the hiring process as required.