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Lead Social Media Strategist

3 months ago

Canada Wealthsimple Full time

Your career is an investment that flourishes over time.

Wealthsimple is dedicated to empowering individuals to attain financial independence by redefining how they manage their finances. Through innovative technology, we transform financial services that are often complex, unclear, and costly into transparent and affordable solutions for all. As the largest fintech organization in Canada, we proudly serve over 3 million users who entrust us with more than $40 billion in assets.

Our teams frequently implement impactful initiatives driven by groundbreaking concepts. We seek talented individuals who prioritize simplicity and value collaboration and humility as we strive to cultivate inclusive and high-performing teams where everyone can be inspired to excel.

About the Role

We are in search of a seasoned Social Media Strategist who can enhance our online communities and elevate our brand into a reliable source of engaging, entertaining, and valuable content. In this position, you will lead our social media strategy and oversee the overall content, vitality, and engagement of our online communities. You will collaborate closely with our Integrated Marketing team, which manages our seasonal, brand, and experiential campaigns, as well as work alongside our creative, editorial, and product teams to create content franchises and unique social media executions.

In this role, you will:

  1. Define the social vision and strategy: Identify and prioritize opportunities that align with both company objectives and community needs, while driving innovation, including expansion into new or underserved platforms.
  2. Develop social campaigns and franchises: Collaborate with marketing teams to brief and create top-tier content that adheres to social best practices. Campaigns should be driven by insights and resonate with our target audience and community.
  3. Monitor trends: Stay informed about new and emerging trends at the intersection of culture, finance, social media, and technology, initiating projects swiftly to capitalize on favorable conditions.
  4. Manage the Wealthsimple content calendar: Oversee our content calendar and plan around significant dates, including product launches and relevant client mindset moments. Ensure daily content calendars and posting schedules are optimized for performance and relevance.
  5. Collaborate with stakeholders across all functional teams to devise creative methods for utilizing social media to support their priorities and disseminate their content and key messages to our communities.
  6. Oversee execution and social operations: Work with creative and production teams to ensure all assets are approved, delivered, trafficked, and quality assurance is conducted as necessary, along with all content scheduling and publishing.
  7. Provide ongoing reporting and insights: Monitor performance and share learnings with the team to inform current and future activities.
  8. Partner with customer service and communications: Ensure consistent social listening and sentiment monitoring, capturing and sharing findings with relevant teams.
  9. Manage our social platforms and tools, including vendor negotiations and team training.

Skills You Will Bring:

  1. A strategic mindset with a confident voice and a genuine interest in finance and investing.
  2. Proven experience collaborating with creative teams and agencies to deliver compelling and innovative work in rapidly changing markets.
  3. A keen awareness of cultural and brand trends, with a demonstrated ability to integrate these insights into effective social experiences.
  4. Strong creative sensibility – while you may not be a designer or professional writer, you should understand what exceptional content looks and sounds like and work with our creative team to bring ideas to fruition.
  5. A collaborative approach, working alongside marketing, PR, and product teams to ensure a cohesive and intentional experience across our social channels.
  6. A proactive attitude, taking initiative and thriving in a fast-paced, ever-evolving environment.
  7. Experience with social media management and publishing platforms (such as Sprout Social or similar, along with native tools).

Why Wealthsimple?

We offer a competitive salary along with top-tier health benefits and life insurance.

Retirement savings matching plan through Wealthsimple Work.

20 vacation days annually and unlimited sick and mental health days.

Up to $1,500 per year allocated towards wellness and professional development budgets.

90 days away program: Employees can work internationally in eligible countries for up to 90 days each calendar year.

A diverse range of peer and company-led Employee Resource Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS).

Company-wide wellness days off scheduled throughout the year.

We operate as a remote-first team, with over 1,000 employees across North America. Join us in shaping the financial future of millions.

Read our Culture Manual to learn more about our work environment.

DEI Statement

At Wealthsimple, we are committed to building products for a diverse world, and we need a diverse team to achieve this successfully. We strongly encourage applications from individuals of all backgrounds, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement

Wealthsimple is dedicated to providing an accessible candidate experience. If you require any accommodations or adjustments throughout the interview process and beyond, please inform us, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We continuously strive to enhance our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.