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Director of Social Media Strategy

1 month ago

Canada Tbwa ChiatDay Inc Full time $200,000 - $250,000
Job Title: Director of Social

Join our team as a Director of Social, where you will be responsible for building and scaling the marketing function from the ground up. As a key strategic role, you will take ownership of product marketing, branding, marketing communication, design, and demand generation.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy that aligns with company objectives, focusing on product-led growth (PLG) and positioning RunPod as the leader in serverless GPU and AI application development.
  • Own the product marketing function, driving the go-to-market strategy for RunPod's offerings.
  • Develop and elevate the RunPod brand, building a strong identity that resonates with our target users and positions us as thought leaders in the AI and GPU space.
  • Lead demand generation efforts to drive awareness, customer acquisition, and growth.
  • Oversee the marketing communications strategy, including content creation, PR, and social media.
  • Lead design efforts to ensure visually appealing and cohesive branding across all touchpoints.
  • Collaborate with the product and developer relations teams to build a passionate user base, craft an opinionated stance on AI development, and drive community engagement.
  • Establish and manage the marketing budget in collaboration with the CRO.
Requirements:
  • 7+ years of experience in marketing leadership roles, ideally within the SaaS, tech, or developer tooling industries.
  • Proven track record of building and scaling marketing functions, including product marketing, branding, and demand generation.
  • Deep understanding of product-led growth (PLG) strategies and experience marketing to developers and technical users.
  • Strong expertise in driving demand generation and creating customer acquisition funnels that convert high-intent users into qualified business leads.
  • Exceptional communication skills, with the ability to craft compelling messaging for both technical and business audiences.
  • Hands-on experience in managing marketing budgets and optimizing spend to maximize growth and ROI.

We believe that diversity in all its forms enhances our team. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.