Media Buying Strategist

1 week ago

Toronto, Ontario, Canada Havas Media Network Full time
About the Role

The Performance Specialist is a key member of the Havas Media Network team, responsible for overseeing the end-to-end execution of Programmatic media campaigns. This role requires a subject matter expert who can ensure optimal performance and deliver exceptional results for our clients.

As a Performance Specialist, you will be a motivated and self-starter who has a strong grasp of the Programmatic landscape, with growing experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges, and SSPs.

You will be a rare breed that excels at in-platform technical work as well as strategic thinking, bringing a collaborative mentality to your work by working with other digital specialties including Direct Digital, Social, Search, and Analytics to provide unified digital recommendations for our clients.

Key Responsibilities
  • Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives
  • Build and execute campaigns in-platform to deliver on client KPIs
  • Work with our center of excellence teams, ensuring in-platform output is accurate according to media plan details
  • Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations
  • Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies
  • Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs, and 3PV technology
Requirements
  • 2 years experience in a Programmatic trading role (agency, supplier, or client)
  • Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc. are a welcome addition)
  • Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon)
  • Strong grasp of the digital media and ad tech landscape
  • Data-driven and analytical mindset
  • Proactive, self-starter & team player
  • Solutions and detail-oriented
  • Expert time management and prioritization acumen
  • Proficiency in the Microsoft Suite of applications (Excel, PPT)

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