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Digital Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada Abacus Brands Inc. Full time
About Abacus Brands Inc.

Abacus Brands Inc. is a leading children's toy manufacturer renowned for its educational products. Our innovative products have garnered global recognition, including the prestigious Toy of the Year Award for Best STEM Educational Toy in 2022.

Job Title: Digital Marketing Strategist

We're seeking a Digital Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.

Key Responsibilities:
  • Media Buying: Strategize and manage media buying to maximize ROI on advertising spend.
  • Ad & Campaign Management: Run targeted ads and campaigns to drive engagement and conversions.
  • Organic to Paid Conversion: Develop strategies to convert organic traffic into successful paid ad campaigns.
  • Digital Campaign Management: Oversee and execute digital campaigns on platforms like Google and Meta, ensuring they meet performance goals.
  • Performance Analysis: Monitor and analyze campaign performance, making adjustments to optimize results.
  • Collaboration: Work closely with the marketing team to align digital strategies with overall business objectives.
Qualifications:
  • Experience: 3-5 years in digital marketing, with a strong focus on media buying, ad management, and digital campaigns.
  • Platforms: Expertise in managing campaigns on Google and Meta platforms.
  • Analytical Skills: Strong ability to analyze campaign performance data and optimize for better results.
  • Strategic Mindset: Ability to develop and implement strategies to convert organic traffic into effective paid campaigns.
  • Communication: Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Benefits & Perks:
  • Competitive pay and opportunity for advancement within the company.
  • Extended health benefits including dental and vision, acupuncture, massage therapy, etc. and access to our Wellness Program.
  • Exciting startup environment.
  • Annual raises.
  • Paid vacation and sick days.
  • Great downtown location in Yaletown.
  • Ability to contribute, collaborate and be part of a growing company.
  • A professional, yet fun culture where you are valued.

If you're a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.