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Entertainment Lighting Product Manager
2 months ago
About the Role:
We are seeking a highly skilled Product Development Manager to join our team at EightSix Network. As a key member of our Professional Lighting Division, you will be responsible for managing a portfolio of brands, including go-to-market strategy, purchasing, inventory, marketing, and supplier relationships.
Key Responsibilities:
- Develop and execute product go-to-market strategies to drive sales and revenue growth.
- Manage brand segments and develop growth strategies to increase market share.
- Conduct sales, profitability, and competitive analysis to inform product development decisions.
- Oversee inventory levels and manage the product lifecycle from SKU creation to product launch and retirement.
- Develop close supplier relationships and maintain open communication to ensure timely delivery of products.
- Liaise with sales representatives and suppliers to ensure alignment on product offerings and pricing.
- Provide expertise in product applications, competitive landscape, and industry trends to inform product development decisions.
- Develop and coordinate marketing and communication activities to promote products and drive sales.
- Manage social media platforms, digital content, and e-commerce efforts to increase brand awareness and drive sales.
- Assist in organizing trade shows, special events, and promotional events to showcase products and drive sales.
Requirements:
- 5+ years of marketing experience including brand management and product marketing.
- 5+ years of relevant work experience within the entertainment lighting industry.
- Excellent written and oral communication skills.
- Demonstrated experience in marketing technical products.
- Proven ability to work cross-functionally and collaboratively.
- Strong analytical and project management skills.
- Ability to analyze and understand sales/financial numbers.
- Demonstrated knowledge and skills in digital marketing, lead, and content generation.
- In-depth experience and strong knowledge of automated lighting in entertainment, theater, and architectural lighting segments.
- Familiarity with the country-wide lighting market layout – rentals, integration, retail.
- Strong knowledge of technology such as LED, optics, video, and control protocols.
- Strategic understanding of the DJ retail lighting segment.
- Minimum of 3-5 years of experience, preferably with hands-on experience.
- Bachelor of Commerce degree or similar is a plus.
- Excellent communication and interpersonal skills.
- Ability to work autonomously or collaboratively under pressure.
- Creative, organized, good judgment, results-oriented, and able to handle multiple projects simultaneously.
- Knowledge of MS Office and JD Edwards/E1 is a plus.
- Fully Bilingual (written and verbal) in French and English.
