Copy Lead

4 weeks ago

Toronto, Ontario, Canada DEPT Full time
About the Role

We are seeking a highly skilled Copy Lead to join our Personalized Creative team at DEPT. As a key member of our team, you will be responsible for creating, developing, and delivering high-quality copy and communications across key North American accounts, specifically focused on Opendoor.

This is a full-time, 6-month temporary contract role that requires managing people and high-visibility projects, reporting to the Associate Creative Director. You will work closely with internal and external stakeholders and the wider Copy Team to ensure consistency across North American regional work.

Key Responsibilities
  • Develop clear, effective, and original copy and content for our clients' onsite, CRM, and OOH marketing
  • Create innovative ideas and concepts across various channels where applicable
  • Adhere to clients' tone of voice and brand guidelines
  • Research competitors and trends for creative inspiration
  • Facilitate Creative Team brainstorms
  • Mentor Jr. Copywriters and help shape their work
  • Identify process inefficiencies
  • Proactively create guidelines and policies to enhance copy quality
  • Act as brand guardian and master brand guidelines to define and identify what is on/off brand for clients
  • Shape and produce copy that engages, inspires, and converts customers
  • Work closely with the Copy Director, Group Account Director, and stakeholders across all regions to develop and define brand tone of voice across each territory
  • Partner with Sr. Strategist and Group Account Director to develop creative propositions for campaigns and concept development
  • Guide Designers to create best-in-class communications, incorporating copy and design best practices across all channels including ATL through BTL, OOH, TV, radio, email, web, display, and social
  • Approve final creative assets for regional work as well as across accounts
  • Constantly review and evaluate all creative to improve conversions and proactively seek out new opportunities, innovations, and trends
Requirements
  • At least 5+ years experience, agency or in-house brand background preferred
  • In-depth knowledge of multi-channel digital copy and brand development
  • Exceptional writing skills and proven track record for producing compelling marketing and content copy that sells
  • Confidence in working with other departments and stakeholders such as designers, developers, and clients
  • Experience reviewing and shaping design work
  • Readiness to work at a fast pace on large marketing campaigns with many assets
  • An understanding of the importance of consistency across different touchpoints of a user journey
  • Ability to present work to large groups and communicate ideas clearly and enthusiastically
  • A collaborative approach to getting things done
  • Experience of managing and mentoring at different levels
  • Editing and proofreading skills a must; detail-oriented approach to copy
  • Extensive experience at an agency, publication, or brand is essential
  • Clear mastery of regional language (English)
  • Ability to define and develop tone of voice and brand narrative for clients
  • Experience working with global brands, teams, and departments preferred
  • Holistic approach to creative; keen understanding of how copy and design work together; ability to see the bigger messaging picture and improve upon/shape it
  • Confidence in handling client concerns, negotiating with stakeholders, and communicating with various departments and teams
About DEPT

DEPT is a pioneering agency that is always leaning forward, thinking of what we can create tomorrow that does not exist today. We are a new model of agency, with a deep skillset in tech and marketing. We hire curious, self-driven, talented people who never stop innovating.

We are committed to making a positive impact on the planet and have been Climate Neutral and B Corporation certified since 2021. We are proud to be an equal opportunity workplace that seeks to recruit, develop, nurture, and retain the most talented people from a range of diverse backgrounds, skills, and perspectives.

We offer a range of benefits, including 15 days Paid PTO, 10 Public Holidays + Birthday off, Medical, Dental, and Mental Health Support/Benefits, Learning & growth certifications/certifications, Enhanced Family Leave (after 1 year), A flexible, hybrid working policy, Buddy Program, Tons of Office perks, and a reputation for doing good.

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