Lead Marketing Strategist, Commercial Banking

3 weeks ago

Toronto, Ontario, Canada Equitable Bank Full time

Join a Challenger
Being a traditional bank just isn't our thing. We are strong advocates for innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what's possible in banking.

Our team is composed of inquisitive and agile minds that find smarter ways of doing things. If you're not afraid of taking on significant challenges and redefining the future, you belong with us. You'll collaborate with individuals who will encourage you to reach new heights. We like to keep things enjoyable, ask questions, and learn together.

We are a large (and growing) family. Overall, we serve more than 370,000 people across Canada through Equitable Bank, Canada's Challenger BankTM, and have been in operation for over 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than 5 million members. Together, we manage over $100 billion in combined assets with a clear mandate to drive change in Canadian banking to enrich people's lives.

The Work
The Lead Marketing Strategist is responsible for the development and delivery of brand-aligned marketing and communications plans that support the Bank's strategy and Commercial Banking's business objectives.

This role creates, executes, and leads external marketing and communications that promote, enhance, and protect the Bank's brand and reputation.

The Lead Marketing Strategist, Commercial Banking works closely with the Bank's Marketing leaders to ensure alignment and to stay informed of industry trends, innovations, and new ways of thinking.

This position collaborates with Bank executives, business unit leaders, and the origination teams responsible for developing and managing broker, partner, and direct client relationships that support the growth of Commercial Banking through customer acquisition and retention.

The Core Parts Of Your Role Would Include
In collaboration with Commercial Banking leaders, develop and execute marketing strategies for the Commercial Banking business lines under Equitable Bank, Concentra Trust, Bennington Financial, and ACM Advisors.

  • Build and deliver content strategies for marketing to brokers, partners, credit unions, and centres of influence (COIs).
  • Collaborate with the Bank's Communications team to develop a divisional communications plan for the Group Head of Commercial Banking.
  • Enhance the profile of key Commercial Banking business leaders through social media, industry events, and advertising.
  • Utilize research, data, and analytics to inform and measure marketing strategies and tactics.
  • Work with the Creative Services team to develop marketing collateral for the Commercial Banking business lines.
  • Coordinate content calendar with social media and other business unit teams as required.
  • Manage the annual Empowering Your Community grant program with credit unions.
  • Provide support to Commercial Banking leaders for external presentations.
  • Review marketing invoices and submit expense claims for approval.

Let's Talk About You
Undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education.

A minimum of 5-7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals. Marketing experience in the financial services industry is considered an asset.

A keen observer of the economic environment, industry trends, and current affairs as they may relate to the organization and our marketing strategies.

Proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines.

Ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project.

Sound judgment and creative problem-solving skills.

Demonstrated initiative and agility to take on additional responsibilities as they arise without supervision.

Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail.

Sophisticated and persuasive written, oral, interpersonal, and presentation skills.

Experience with digital and social media campaigns.

Track record of developing effective internal communications that have a positive impact on employee engagement.

Ability to develop and maintain professional relationships with senior management and employees at all levels.

Accountability
This role reports directly to the Managing Director, with responsibility to other Commercial Banking leaders and the Director, Business Marketing for Personal Banking.

Responsible for making decisions independently on external marketing and communications while consulting with executives and the legal and compliance teams as needed.

This role is responsible for campaign creation, execution, and leadership, requiring interaction with external vendors, suppliers, and partners.

Job Complexities / Thinking Challenges
This role involves making independent decisions about external marketing and communications with careful strategic thinking, as decisions have a significant impact on the Bank's reputation.

The incumbent must be able to handle crises or issues impacting the Bank and create and maintain strategic relationships with key internal and external stakeholders who have an impact on the organization.

What we offer (For full-time permanent roles)
Competitive discretionary bonus and a market-leading RRSP match program.

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