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Responsable Marketing Inbound

2 months ago

Canada BusterFetcher Full time
Description du Poste

Nous recherchons un(e) Responsable Marketing Inbound expérimenté(e) pour rejoindre notre équipe à BusterFetcher. En tant que Responsable Marketing Inbound, vous serez responsable de l'élaboration et de l'exécution de tactiques marketing qui génèrent des résultats concrets et mesurables.

Responsabilités
  • Développer et gérer un calendrier éditorial complet pour attirer un public qualifié (articles de blog, livres blancs, ebooks, rapports, webinaires, infographies, etc.)
  • Créer, gérer et exécuter des campagnes marketing multicanaux en utilisant le SEO, les médias sociaux, l'emailing et autres pour acquérir de nouveaux clients
  • Optimiser les processus d'automatisation marketing et de lead nurturing
  • Créer des rapports mensuels contenant une description des activités mensuelles, des optimisations ainsi qu'un résumé clair des performances et KPIs
  • Collaborer avec l'équipe des ventes pour aligner les efforts de Marketing-Vente afin d'optimiser les conversions clients
  • Coordonner avec les collaborateurs externes pour créer des campagnes marketing percutantes
  • Effectuer des recherches de mots-clés et optimiser le contenu pour les moteurs de recherche
  • Surveiller le trafic du site Web et le comportement des utilisateurs afin d'identifier les domaines d'amélioration et apporter des ajustements pour augmenter le taux de conversion et le traffic sur le site web
  • Rester informé des tendances de l'industrie et des nouvelles technologies marketing
Compétences et Qualifications
  • Expérience en Inbound Marketing de 3 à 7 ans, avec un track record de résultats concrets
  • Connaissance approfondie des outils de marketing et CRM
  • Compétences en SEO, création de contenu, optimisation des taux de conversion
  • Excellentes compétences en gestion de projet et organisation
  • Bilinguisme français/anglais, avec de solides compétences en communication écrite
  • Capacité à travailler de manière autonome et à gérer des projets complexes avec plusieurs intervenants
Environnement de Travail
  • Poste entièrement à distance
  • Nous organisons des réunions quotidiennes pour mettre à jour nos projets et célébrer les victoires de la journée précédente