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Marketing Director

2 months ago


Sun Peaks, British Columbia, Canada Sun Peaks Resort Full time
About the Role

We are seeking an experienced and innovative Marketing Director to join our team at Sun Peaks Resort. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategies and tactics to drive business growth and revenue.

Key Responsibilities
  • Strategic Marketing Planning: Develop and implement comprehensive marketing plans to achieve business objectives and drive revenue growth.
  • Brand Management: Lead the development and execution of our brand strategy, ensuring consistency across all marketing channels and platforms.
  • Creative Direction: Oversee the development of creative assets, including visual identity, messaging, and content, to support our marketing efforts.
  • Media and Communications: Manage our media and communications efforts, including paid advertising, public relations, and social media.
  • Performance Monitoring: Track and analyze key performance indicators (KPIs) to measure the effectiveness of our marketing efforts and make data-driven decisions.
  • Team Leadership: Lead and manage a team of marketing professionals, providing guidance, coaching, and development opportunities to ensure their success.
  • Collaboration and Partnerships: Foster strong relationships with internal stakeholders, including sales, customer service, and operations teams, as well as external partners and vendors.
Requirements
  • Experience: Minimum 10 years of professional experience in marketing, including at least 5 years in a leadership position with strategic oversight.
  • Education: Degree in marketing, commerce, or a related field, with advanced knowledge in digital marketing and creative project management.
  • Skills: Proven management skills, strong business acumen, and ability to lead cross-functional teams effectively. Skilled relationship manager with the ability to build collaborative partnerships with industry stakeholders.
  • Knowledge: Familiarity with mountain resort products and the competitive landscape. Previous ski resort experience considered an asset.
What We Offer
  • Competitive Compensation: $95,000.00 per annum.
  • Benefits Package: Comprehensive benefits plan, including health spending account and employee and family assistance program.
  • Professional Development: Opportunities for training and professional development to support your growth and success.
  • Work-Life Balance: Flexible work arrangements to support your work-life balance and overall well-being.