Senior Customer Marketing Manager

2 weeks ago

Vancouver, British Columbia, Canada CLIO Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our Customer Growth team at Clio. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive customer success and growth.

Key Responsibilities
  • Develop and execute end-to-end marketing programs to drive customer adoption and retention across the customer lifecycle.
  • Manage and optimize marketing campaigns to drive revenue growth and customer engagement.
  • Collaborate with cross-functional teams, including sales, product, and customer success, to develop and execute customer-centric marketing strategies.
  • Analyze and report on marketing performance metrics to inform data-driven decision making.
  • Stay up-to-date with industry trends and best practices in customer marketing and growth marketing.
Requirements
  • 5+ years of experience in a B2B software customer marketing, growth marketing, demand generation, or program management role.
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
  • Strong project management skills and comfort with Asana or other project management tools.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision making and strategy development.
Preferred Qualifications
  • Copywriting experience.
  • Experience with the legal industry or legal technology.
  • Incredible planning and organization skills.
About Clio

Clio is a leading cloud-based legal software company that is dedicated to helping law firms succeed. We offer a competitive compensation package, including a salary range of $99,900 to $117,500 to $135,100 CAD, as well as a comprehensive benefits package and opportunities for professional growth and development.

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