Brand Manager Go To Market

6 days ago


Montreal, Quebec, Canada Accoravillage Full time
About the Role

We are seeking a highly skilled Brand Manager Go To Market & Trade to join our team at Accoravillage. As a key member of our marketing department, you will be responsible for developing and executing trade marketing programs that drive business growth and profitability.

Key Responsibilities
  • Develop and implement promotional strategies that align with our brand objectives and meet business targets.
  • Collaborate with cross-functional teams to create best-in-class 360 plans that support promotional and launch executions.
  • Work closely with the sales team to organize in-store events, trade shows, and other marketing initiatives.
  • Manage budgets and PNL of programs to ensure optimal ROI.
  • Track the competition and analyze market trends to identify opportunities for growth.
  • Develop and maintain relationships with internal and external stakeholders, including sales, purchasing, logistics, marketing, merchandising, and finance departments.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience in Go to Market and Trade Marketing, preferably in the cosmetics industry.
  • Knowledge of the Canadian cosmetics market, pharmacy retailers, and major global trends.
  • Experience in analyzing market data and sales analysis tools.
  • Ability to interpret financial data and provide clear direction for innovation and brand launches.
  • Strong knowledge of Microsoft Office Suite.
  • Bilingual, French and English, both spoken and written.
What We Offer
  • A dynamic and collaborative work environment.
  • A competitive base salary and generous benefits package.
  • Opportunities for professional growth and development.

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