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Go-to-Market Strategist

2 months ago

Montreal, Quebec, Canada Deck Full time
Job Summary

We are seeking a highly skilled Go-to-Market Strategist to lead our efforts in the bill payments, accounting, and real estate management sectors. As a key member of our team, you will be responsible for developing and executing a comprehensive go-to-market strategy to establish Deck as a leader in these markets.

Key Responsibilities
  • Market Analysis
    • Conduct thorough market research to identify trends, opportunities, and competitive landscape in bill payments, accounting, and real estate management sectors.
    • Utilize data-driven insights to refine and optimize market strategies.
  • Client Engagement
    • Build and maintain strong relationships with key clients and stakeholders within these sectors.
    • Understand client needs and tailor solutions to address their specific challenges.
  • Go-to-Market Strategy
    • Develop and implement a go-to-market strategy to establish Deck's presence in the bill payments, accounting, and real estate management sectors.
    • Identify and target key market segments and buyer personas.
  • Brand Positioning
    • Enhance Deck's brand presence within these sectors through targeted marketing initiatives.
    • Ensure consistent messaging across all client interactions and marketing channels.
  • Lead Generation
    • Drive the creation of high-quality, inbound lead generation programs specific to clients in bill payments, accounting, and real estate management.
    • Develop lead nurturing programs to move prospects through the sales funnel.
    • Work closely with the sales team to ensure seamless lead handoff and follow-up.
  • Budget Management
    • Track and report on the return on investment for market-entry activities.
    • Ensure efficient allocation and utilization of resources.
Requirements
  • 5+ years of experience in a go-to-market or business development role.
  • Proven experience in driving market strategies and client engagement.
  • Ability to develop and execute comprehensive go-to-market strategies aligned with business goals.
  • Strong ability to analyze market trends, client needs, and competitive landscape to inform decisions.
  • Excellent project management skills to handle multiple initiatives simultaneously.
  • Outstanding written and verbal communication skills, with the ability to craft compelling messages and present ideas effectively.
  • Proven ability to build and maintain strong client relationships.
  • Technical Proficiency: Familiarity with CRM systems (e.g., Hubspot) and analytics tools.
Personal Attributes
  • Indefatigability: Ability to sustain prolonged, vigorous activity without becoming fatigued or giving up.
  • Coachability: Receptive to feedback from others. Willingness to learn, adapt, and improve.
  • Curiosity: Desire to discover new things. Eagerness to seek out knowledge, ask questions, and investigate the unknown.
  • Humility: Non-inflated sense of self-importance, leaving proper space for others' ideas and contributions.
  • Integrity: Alignment of belief, speech, and behavior.
  • Courage: Pursuit of what one knows is right, despite risks and fears.