Head of Marketing Analytics and Insights
3 weeks ago
At ApplyBoard, we streamline the process of studying abroad by connecting international students, recruitment partners, and educational institutions through a user-friendly and customized platform.
For over eight years, we have been attracting passionate individuals who are motivated to dismantle barriers to international education and elevate their careers in an organization that prioritizes their professional development.
Our core values guide us in our mission to Educate the World and form the bedrock of our distinctive company culture.
As a diverse organization, we recognize the importance of having team members who reflect the diverse backgrounds of the students from over 150 countries that we serve.
Leadership and Strategy:
Formulate and implement a comprehensive marketing analytics strategy that aligns with our business goals. Inspire and guide a high-achieving team of marketing analysts and data scientists. Collaborate with senior management to weave data insights into overarching business strategies.
Data Analysis and Insights:
Supervise the gathering, analysis, and interpretation of extensive datasets to shape marketing strategies and campaigns. Deliver actionable insights to enhance marketing performance across various channels (digital, social media, email, etc.). Create predictive models and advanced analytics to anticipate marketing trends and consumer behavior.
Technology and Tools:
Assess and adopt state-of-the-art marketing analytics tools and technologies. Safeguard the integrity and precision of marketing data through stringent data governance practices. Utilize machine learning and AI to improve data analysis and personalize campaigns.
Performance Measurement:
Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Execute A/B testing and other experimental approaches to refine campaign effectiveness. Analyze marketing ROI and offer suggestions for ongoing enhancement.
Collaboration and Communication:
Partner closely with cross-functional teams, including product development, sales, and customer success, to synchronize marketing efforts with business objectives.
Present insights and strategic recommendations to executive leadership and stakeholders. Cultivate a data-driven culture within the marketing team and the wider organization.Having assisted over 1,000,000 students from more than 150 countries in their educational journeys, we are just beginning our mission.
With a global workforce of 1,200 in 30 countries, ApplyBoard empowers the international student sector through innovative technology and insights, benefiting both students and our 1,500 partner institutions.
ApplyBoard India has been recognized by the Great Place to Work Institute (India) for exceptional employee experience and workplace culture.We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request for candidates throughout the hiring and selection process.
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