Digital Analytics Manager
2 days ago
We are seeking a highly motivated and experienced Digital Analytics Manager to join our Global Performance Marketing Shared Service team at Manulife. As a key member of our team, you will play a critical role in the successful implementation and continuous development of our digital strategy across our Group Benefit business.
Key Responsibilities- Conduct in-depth analysis and reporting on digital, profile, and third-party data to inform business decisions and optimize digital strategies.
- Create data visualizations and reports using PowerBI to help stakeholders understand complex data insights.
- Develop and maintain reports to gauge the effectiveness of digital initiatives and provide actionable recommendations for improvement.
- Collaborate with cross-functional teams to capture business questions and needs, and translate them into actionable KPIs to drive business growth.
- Help configure Adobe Analytics reporting and develop effective analytics tag plans to ensure efficient data management.
- Offer optimization recommendations for digital user experience, including mobile experience and personalization.
- Provide actionable insights for digital initiatives using techniques such as multivariate and A/B testing methods.
- Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.
- 2-5 years of experience working in digital analytics, specifically with Adobe Analytics.
- Knowledge of advanced digital analytics methodologies, such as A/B and multi-variate testing, audience-based experience personalization, customer journey analysis, and digital marketing attributes.
- Data management and visualization experience (Power BI or Tableau, SQL, R).
- Two or more years of business analysis experience in large-size companies with multiple functions/business units preferred.
- The ideal candidate will have a degree of experience measuring digital performance, including mobile analytics, and combining digital data with offline data.
- Excellent communication skills and ability to interact with and present analysis and recommendations to stakeholders.
- Experience with Adobe Experience Platform, Adobe Data Feeds, and integration of Adobe data with offline data is a plus.
- Experience directing the implementation of a web analytics platform, including providing detailed variable requirements to an IT team to ensure proper data collection.
- Basic JavaScript, HTML, and computer programming concepts would be a plus.
- Experience with Databricks would be a plus.
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions.
What We OfferWe offer a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.
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