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Loyalty and Referral Marketing Strategist

3 months ago

Canada Intello Technologies Inc. Full time

Position Overview:

As a key player in the Marketing Team at Intello Technologies Inc., you will focus on Loyalty and Referral Marketing initiatives tailored for diverse communities. This role is pivotal in driving engagement and retention among our multicultural customer base.

Your Mission:

Join our dynamic team dedicated to understanding and addressing the unique needs of various cultural segments. Your strategic approach will help us develop marketing programs that resonate with newcomers and multicultural groups, ensuring our offerings are relevant and accessible.

Key Responsibilities:

  • Program Design: Create and execute loyalty and referral initiatives that cater specifically to the multicultural market.
  • Market Insights: Utilize market research and community feedback to shape effective marketing strategies.
  • Customer Relationship Management: Foster strong connections with customers to enhance their engagement and satisfaction.
  • Campaign Development: Design and implement campaigns that celebrate cultural diversity and promote inclusion.
  • Performance Monitoring: Analyze program effectiveness and utilize data to refine strategies for better outcomes.
  • Cross-Functional Collaboration: Partner with various teams to ensure alignment of loyalty and referral initiatives with broader marketing goals.

Expectations:

  • Lead the execution of referral programs aimed at boosting customer acquisition.
  • Assess program performance through key metrics and implement enhancements.
  • Collaborate with teams to align programs with overall business objectives.
  • Propose innovative solutions to continuously enhance the loyalty program.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • Demonstrated experience in managing loyalty and referral marketing programs.
  • Strong grasp of multicultural marketing and the diverse needs of customer segments.
  • Excellent analytical abilities to interpret data and drive decisions.
  • Outstanding storytelling and presentation skills.
  • Creative and strategic thinker.
  • Able to thrive in a collaborative, fast-paced environment.

If you are passionate about fostering connections with diverse communities and possess the skills to drive impactful loyalty and referral marketing programs, we invite you to explore this opportunity with us at Intello Technologies Inc.