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University Marketing Representative

3 months ago

Montreal, Quebec, Canada Red Bull Full time
Red Bull Campus Brand Ambassador Job Description

Company Overview: Red Bull Campus Brand Ambassadors are integral to one of the most vibrant and proactive brand representation initiatives globally. They embody the brand's image and highlight its product benefits within their educational institutions and local areas, focusing on attracting new customers, engaging fellow students, driving sales, and managing the Red Bull brand presence in the university environment. Their role involves direct interaction with consumers, providing product samples, and crafting memorable brand experiences at various Red Bull events.

Role Responsibilities:

Brand and Product Advocacy:

  • Embody the core values of the company and reflect the brand's character through daily engagement with consumers.
  • Design and implement a creative strategy to pique student interest and animate the brand on campus.
  • Establish a robust network within the university and surrounding community, nurturing relationships with key local stakeholders.
  • Expand the user base by enhancing Red Bull visibility and facilitating successful product trials through targeted sampling and consumer engagement.
  • Participate in Red Bull events, campus initiatives, and sponsored gatherings to create unforgettable brand interactions.
  • Promote the Red Bull experience and stimulate audience involvement, particularly during campus events and activations.
  • Enhance brand engagement on personal social media platforms by sharing genuine content.

Sales Engagement:

  • Foster relationships with regional account managers to guarantee Red Bull product availability and visibility in retail locations, on campus, and in the vicinity.
  • Collaborate with the sales team to identify and establish new Red Bull distribution channels within the university and beyond.
  • Leverage relevant Red Bull elements to maintain brand prominence across accounts.
  • Ensure precise execution in line with established store standards.

Commitment to Excellence:

  • Advocate for high standards and meticulous attention to detail in all job functions.
  • Share insights and collaborate with the team through regular face-to-face and virtual meetings.
  • Organize and monitor activities using a dedicated online platform, ensuring timely and accurate updates.
  • Contribute to business growth by gathering local insights, reporting trends, and identifying various opportunities.
Candidate Profile:
  • Strong enthusiasm for the Red Bull brand and its offerings.
  • Exceptional communication abilities.
  • Dynamic, energetic, optimistic, and engaging personality.
  • Active participation in student life with a thorough understanding of the student landscape and community.
  • Friendly and approachable demeanor with the capability to connect with diverse individuals.
  • Innovative and entrepreneurial mindset with a strong sense of accountability and initiative.
  • Ability to balance academic commitments with part-time work, with availability during evenings and weekends preferred.
  • Eagerness to learn and develop new skills, particularly in marketing, negotiation, and sales.
  • Connections with influential groups and individuals on campus.
  • Possession of a valid driver's license and a clean driving record.

Additional Information: Red Bull Canada is committed to fostering an inclusive workplace that values diversity. Recruitment decisions are based on experience and qualifications, and applications from all individuals are encouraged, regardless of age, gender, disability, sexual orientation, race, or religion.