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Senior Communications Manager
2 months ago
We are seeking a highly skilled Senior Manager, Corporate Communications to join our team at CN360. As a key member of our Corporate Communications team, you will play a pivotal role in enhancing our corporate reputation, managing internal and external communications, and supporting our organization's initiatives.
Key Responsibilities- Develop and implement comprehensive communication and event strategies aligned with corporate objectives, business goals, and brand strategy.
- Collaborate with senior leadership to align communication strategies with business objectives, including growth and employee engagement targets.
- Collaborate with various internal clients to effectively communicate corporate strategies, programs, policies, and culture change.
- Identify and leverage key communication channels to effectively reach target audiences.
- Drive corporate communications initiatives for function/department portfolios, including leading corporate event programs and executive communications.
- Oversee the creation and execution of marketing and employee communication annual plans to support product/program launches, promotional campaigns, and brand initiatives and to keep employees informed and engaged.
- Support corporate financial communications, media relations, and crisis management activities, as needed.
- Build engaging event programs for various stakeholders, such as investors, employee recognition programs, board members, and community sponsorships.
- Guide the creation of compelling content for various communication channels, including websites, social media, newsletters, and corporate publications.
- Ensure that all content aligns with the company's tone, style, and brand guidelines, in both official English and French languages.
- Build and maintain relationships with key stakeholders, including customers, partners, and community organizations.
- Manage and mentor a team of communication professionals, fostering a collaborative and innovative work environment.
- Provide ongoing training and development opportunities to enhance team skills and performance.
- Carry out performance management including setting and monitoring goals.
- Minimum of 7-10 years of experience in corporate communications, public relations, or marketing communications.
- Proven experience in a leadership or management role, with a track record of successfully leading communication strategies and high-performing teams.
- Bachelor's Degree in Communications, Marketing, Business, Public Relations or a related field, or equivalent work experience.
- Exceptional written and verbal communication skills.
- Experience working with various communications tools, platforms, and technology.
- Experience driving both internal communications strategies and programs, as well as external initiatives for public and customer-facing campaigns.
- Exceptional skills in writing and visual storytelling, with a proven ability to craft compelling narratives and create engaging content that resonates with target audiences.
- Demonstrated experience in change management, with a proven ability to guide high-priority initiatives and ensure effective communication during transitions.
- Proficiency in digital communication channels and social media platforms.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of reputation and brand management in a Business to Business (B2B) corporate setting.
- Fluently bilingual, both written and verbal (English, French).
- General O365 Microsoft computer skills.
- Knowledge of the rail industry.
- Knowledge of campaign automation, media buying, and analytics.
- Knowledge of communications tools used by CN (e.g. Poppulo, MS Teams, Yammer, SharePoint, Salesforce Marketing Cloud).
CN360 is a leading transportation company that safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. We are committed to programs supporting social responsibility and environmental stewardship, and we are dedicated to building North America's safest, most inclusive and sustainable railroad.
We are an equal employment opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law.
