Marketing Operations Specialist

2 weeks ago


Montreal, Quebec, Canada Points Full time
About the Role

We are seeking a highly skilled Marketing Operations Specialist to join our team at Points. As a key member of our marketing operations team, you will play a pivotal role in supporting the management of our marketing tech stack. Your primary responsibility will be to drive commercial growth through personalization and multivariate testing.

Key Responsibilities
  • Collaborate with our engineering, product, and other stakeholders to consult on Salesforce Marketing Cloud build and integration.
  • Work with our partner marketing and analytics teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners.
  • Establish and maintain end-to-end campaigns within Salesforce Marketing Cloud, which includes review, approvals, measurement, and insights.
  • Design scalable processes to accommodate our company's growth.
  • Manage testing initiatives across various channels throughout the user journey.
  • Continuously enhance our internal systems for improved efficiency.
  • Create and keep up-to-date documentation.
  • Propose and implement innovative marketing processes and strategies, leveraging the latest trends and technologies to ensure Points stays ahead in the competitive landscape.
  • Take ownership of marketing operations from conception to execution, including ideation, planning, and implementation.
  • Be the go-to person for all aspects of marketing operations.
Requirements
  • 3+ years of experience in marketing operations.
  • 2+ years of experience working with Salesforce Marketing Cloud; certification preferred.
  • Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation.
  • Creative problem-solving abilities and a collaborative mindset.
  • Passion for designing processes that scale.
  • Knowledge of HTML and CSS.
  • Familiarity with webhooks and API integration.
  • An entrepreneurial mindset.
  • A self-starter approach and ability to thrive in a dynamic environment.
  • A results-oriented mindset with a focus on achieving objectives.
  • Ability to be resourceful and adaptable to evolving challenges.
What You'll Love About Us
  • Comprehensive Health Plans.
  • Flexible Paid Time Off.
  • Travel Experience Credit.
  • Annual Wellness Credit.
  • Team Events and Monthly Lunches.
  • Home Office/Commuter Credit.
  • Work From Anywhere Program.
  • Parental Leave Top Up.
  • Adventure Pass.


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