Marketing Director
7 days ago
Alberta Blue Cross is a market-leading organization dedicated to the wellbeing of Albertans. With over 75 years of experience, we provide health coverage to over 1.8 million Albertans and their businesses.
The RoleWe are seeking a dynamic Director, Marketing to spearhead our marketing strategies and drive growth. As a key member of our leadership team, you will play a pivotal role in shaping and executing a comprehensive marketing strategy to elevate brand reputation, cultivate meaningful customer engagements, and champion the strategic growth of Alberta Blue Cross.
Key Responsibilities- Develop and execute data-centric marketing strategies to enhance brand visibility and drive business goals.
- Leverage technology and customer insights to optimize marketing tactics and improve customer engagement.
- Lead a high-performing marketing team, fostering a culture of collaboration, creativity, and results.
- Define and track key performance indicators, providing actionable insights and demonstrating the success of marketing efforts.
- Coordinate cross-functional planning to ensure cohesive messaging and strategy implementation.
- Stay abreast of industry trends and emerging technologies to revolutionize our market delivery.
- Oversee digital marketing initiatives to enhance brand visibility and customer engagement.
- Advocate for responsible data use in marketing campaigns, ensuring data informs decisions without compromising privacy.
- Optimize performance marketing initiatives for maximum ROI and engagement.
- Support sales-led account-based marketing and drive sales enablement strategies.
- Manage agency relationships and lead content marketing strategy.
- Lead social media content and growth strategy to effectively engage our audiences.
- Manage and optimize marketing budgets, ensuring efficient resource allocation.
- 10+ years of progressive leadership experience in marketing, with a focus on media strategy, content development, and performance marketing.
- Undergraduate degree in business, marketing, or a related field.
- Proven success in leading and developing high-performance teams.
- Expertise in sales enablement, content marketing, and social media management.
- Experience in developing segmentation strategies, personas, and go-to-market plans.
- Strong budget management skills and experience optimizing marketing spend.
- Performance marketing experience employing a data-driven approach to decision-making.
- Exceptional presentation skills with the ability to articulate complex strategies to executive leadership.
- Opportunity to shape and lead a dynamic marketing team.
- Work in a collaborative and innovative environment.
- Competitive salary and benefits package.
- Hybrid work environment.
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