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Lead Social Media Strategist

3 months ago

Canada Wealthsimple Full time
About the Role

Your career is an investment that appreciates over time.

Wealthsimple is dedicated to empowering individuals to achieve financial independence by redefining the way they manage their finances.

Utilizing innovative technology, we transform financial services that are often perplexing, obscure, and costly into transparent and affordable solutions for all.

As the largest fintech organization in Canada, we have over 3 million users who entrust us with more than $40 billion in assets.

Our teams frequently implement impactful ideas that drive change.

We are seeking a seasoned Social Media Strategist to cultivate our online communities and establish our brand as a reliable source of engaging, entertaining, and informative content.

Key Responsibilities
  • Develop Social Vision and Strategy: Identify and prioritize opportunities that align with both company objectives and community interests.
  • Create Social Campaigns: Collaborate with various marketing teams to design and execute top-tier content that adheres to social best practices. Campaigns should be driven by insights and resonate with our target audience.
  • Stay Informed on Trends: Keep abreast of emerging trends at the intersection of culture, finance, social media, and technology, and initiate projects to leverage these trends effectively.
  • Manage Content Calendar: Oversee our content calendar, planning around significant dates, product launches, and relevant client engagement moments. Ensure optimal posting schedules to enhance performance and relevance.
  • Collaborate with Stakeholders: Work closely with teams across the organization to creatively utilize social media in support of their priorities and to disseminate key messages to our communities.
  • Oversee Execution and Operations: Partner with creative and production teams to ensure all assets are approved, delivered, and published, with necessary quality assurance.
  • Monitor Performance: Track engagement metrics and provide insights to inform ongoing and future initiatives.
  • Conduct Social Listening: Regularly monitor sentiment and ensure findings are shared with relevant teams.
  • Manage Social Platforms: Oversee our social media tools and platforms, including vendor negotiations and team training.
Qualifications

Proven ability to collaborate with creative teams and agencies to produce compelling and innovative work in rapidly changing markets.

A keen awareness of cultural and brand trends, with a demonstrated ability to integrate these insights into effective social experiences.

Strong creative sensibility – while not necessarily a designer or professional writer, you should understand what exceptional content looks and sounds like and work with our creative team to bring ideas to fruition.

A collaborative mindset, working alongside marketing, PR, and product teams to ensure a cohesive and intentional experience across our social channels.

Experience with social media management and publishing platforms (such as Sprout Social or similar tools).

Benefits

Retirement savings matching plan through Wealthsimple Work.

We are a remote-first team, with over 1,000 employees across North America. Join us in shaping the financial future of millions.

At Wealthsimple, we are committed to building products for a diverse world and recognize the importance of a diverse team in achieving this goal.

We strongly encourage applications from individuals of all backgrounds, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Wealthsimple provides an accessible candidate experience. If you require any accommodations or adjustments throughout the interview process and beyond, please inform us, and we will work with you to provide the necessary support.