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Head of Marketing and Communications

2 months ago

Vancouver, British Columbia, Canada Aimsio Full time
Job Overview

Aimsio is seeking a seasoned Marketing Director to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth.

Key Responsibilities
  • Marketing Strategy Development:
    • Formulate and execute marketing strategies aligned with Aimsio's growth goals.
    • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  • Brand Management:
    • Oversee the implementation of Aimsio's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  • Sales Collaboration:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  • Product Positioning:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  • Analytics and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  • Team Management:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  • Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
  • Content Creation:
    • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
    • Ensure all content is aligned with the brand voice and marketing objectives.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
Compensation and Benefits

Aimsio offers a competitive base salary and a comprehensive benefits package, including full health and wellness benefits, a wellness account, paid sick leave, vacation, and flex days, and a RRSP/TFSA Group Savings plan.

Aimsio is an equal employer and is committed to providing equal opportunities and maintaining an environment free from discrimination or bias.