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Strategic Communications Coordinator

3 months ago

Toronto, Ontario, Canada IG Wealth Management Full time

Division: IGM Marketing

Location: Toronto

IGM Financial Inc. stands as one of Canada's foremost diversified wealth and asset management firms, overseeing approximately $271 billion in total assets. The organization offers a comprehensive suite of financial planning and investment management services aimed at assisting over two million Canadians in achieving their financial aspirations. Its operations are primarily conducted through IG Wealth Management and Mackenzie Investments.

At IGM Financial, our distinctive business model, anchored in leading brands and a multi-channel distribution approach, has established us as IG Wealth Management. With a legacy spanning over 90 years, we have evolved into one of Canada's largest and most esteemed companies, dedicated to delivering exceptional advice, experiences, and outcomes for our clients, tailored to their unique journeys.

Our vision at IG Wealth Management is to foster financial confidence.

This role presents an opportunity to cultivate a career within a prestigious organization where you can develop, progress, and excel both professionally and personally. We take pride in being recognized as one of Canada's Top Employers by Mediacorp Canada Inc., empowering our employees with the resources to thrive in a remote work environment while prioritizing physical and mental wellness.

You will become part of a team that believes our success is intertwined with the success of our clients, collaborating to unlock our collective potential. Join a group that aspires to excellence while sharing and enhancing skills and knowledge. You can make a meaningful impact for our clients and the community while being part of a caring team. We are committed to providing a hybrid work environment when feasible.

IG Wealth Management is a diverse workplace dedicated to inclusive business practices, starting with a representative workforce. We encourage applications from all qualified candidates who reflect the diversity present across Canada, including racialized individuals, women, Indigenous peoples, persons with disabilities, members of the 2SLGBTQIA+ community, gender-diverse and neurodiverse individuals, as well as anyone who can contribute to the diversification of ideas.

Position Overview

The Marketing Department at IGM Financial (comprising IG Wealth Management and Mackenzie Investments) is currently seeking applications for the role of Communications Specialist, reporting directly to the Director of Communications. As a member of the national Corporate Communications team, you will play a pivotal role in developing and executing strategic communications for IGM Financial, encompassing both IG Wealth Management and Mackenzie Investments. The ideal candidate will also contribute to the editorial direction of the team, utilizing exceptional writing skills to create and refine content for a diverse range of external and internal audiences.

Key Responsibilities:

Media Relations: Contribute to IGM Financial's ongoing media relations initiatives by crafting engaging and innovative pitch angles, drafting media materials, and building relationships with targeted editors and journalists. Collaborate with media outlets to secure interview opportunities for IGM/IG/Mackenzie representatives. Participate in the social media team and assist in content creation. Engage confidently with business leaders and work closely with external PR agency teams. Writing and Editing: Develop and manage approvals for various external materials, including press releases, media pitches, social media content, speaking notes, and video scripts. Support IG advisor communications through the creation of advisor-focused articles, emails, intranet content, and web materials. Oversee content delivery, including translation, design, and digital requirements as necessary. Monitor and report on metrics. Project Management: Collaborate with team members to ensure campaigns and plans progress in a timely manner, addressing stakeholder needs. Assist with the layout and review process for daily communications. Monitor, collect, and share analytics as required.

Qualifications:

2-4 years of experience in a corporate communications or PR agency setting, with direct experience in the financial services sector considered an asset. Strong and adaptable writing skills, capable of balancing corporate tone with compelling storytelling, along with excellent editing skills and attention to detail. Experience in implementing communications campaigns for both external and internal audiences. A solid understanding of media relations and integrated PR campaigns. Demonstrated interest in industry best practices within communications. Proficiency in social media strategy and content creation for various platforms (e.g., LinkedIn, X, etc.). Strong project management abilities, capable of handling multiple projects under tight deadlines. Established relationships with a diverse range of journalists. Proficient in Excel and PowerPoint. Experience with Adobe Creative Suite and Adobe Analytics is a plus. A post-secondary degree or diploma in Communications or Public Relations is preferred. Bilingual proficiency in English and French is considered an asset.