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Digital Strategist

2 months ago

Toronto, Ontario, Canada Leo Burnett Full time

Job Title: Digital and Content Strategist

About the Role

We're seeking a talented Digital and Content Strategist to join our team at Leo Burnett. As a key member of our digital team, you'll play a crucial role in shaping our clients' digital experiences and driving business growth through innovative strategies and campaigns.

Key Responsibilities

  • Develop and execute end-to-end digital strategies for multiple clients, leveraging data and insights to inform our approach.
  • Collaborate with cross-functional teams to design and implement digital ecosystems, consumer journeys, and content matrices.
  • Drive the creative brief through a clearly identified problem, insight, advantage, and strategy.
  • Present to and collaborate with senior clients and agency leadership to ensure seamless execution and delivery.
  • Support and mentor junior team members to help them grow and develop in their roles.

Requirements

  • 3+ years of strategy experience across a holistic digital portfolio, leveraging both paid, earned, and owned tactics.
  • Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords, and Salesforce.
  • Ability to build digital ecosystems, consumer journeys, content matrices, and A/B testing plans.
  • Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership.

What We're Looking For

  • Candidates who are curious by nature, with a passion for understanding how things work and why they work that way.
  • Individuals who think differently and are not afraid to challenge the status quo.
  • Those who are creatively driven and see data as a vehicle to unlocking new opportunities.
  • Strong written and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
  • A bias for action and a relentless drive to improve and grow.

Education

  • Undergraduate Degree in Marketing, Business, Public Relations/Communications, Psychology, or related field.