Business Development

Business Development & Partnerships Specialist - Canada (Contractor)

Toronto, ON (Hybrid)

Schedule: Monday - Friday

Note: This is a contract role. No visa sponsorship is available.

About the Role

MediaGo is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships with SSPs, publishers, OEMs, and app developers. This is a high-impact, revenue-focused role where you’ll own the full partnership lifecycle—from prospecting to closing—while building MediaGo’s presence in the programmatic ecosystem.

We’re looking for a motivated, sales-oriented dealmaker with a proactive, hunter mentality. The ideal candidate is eager to learn and grow, thrives on building strong publisher and partner relationships, and has a proven ability (or potential) to deliver results. If you’re ready to embrace challenges, negotiate meaningful deals, and scale partnerships that drive programmatic revenue, we want you on our team.

Key Responsibilities

Publisher Acquisition & Partnerships

- Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory.

- Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.

Commercial Negotiations

- Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.

- Collaborate with finance and legal to finalize agreements that maximize mutual value.

Revenue Growth & Optimization

- Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.

- Align with demand teams to match high-value buyers with premium supply sources.

- Maintain a structured pipeline of publisher and partner prospects.

- Accurately forecast integrations, supply growth, and revenue contributions.

- Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions).

- Provide insights that shape MediaGo’s supply strategy and positioning in the market.

Cross-Functional Collaboration

- Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.

Reporting & Insights

- Track and analyze partner performance metrics.

- Prepare regular reports and share actionable insights with internal stakeholders.

Qualifications

- 1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).

- Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.

- Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.

- Excellent communication, negotiation, and relationship-building skills.

- Analytical mindset with the ability to monitor performance metrics and recommend optimizations.

- Self-starter who thrives in a fast-paced, collaborative environment.

- Bachelor’s degree in Business, Marketing, or related field preferred.

Culture Fit

- Integrity – Act ethically and transparently, even when no one is watching.

- Customer Focus – Prioritize understanding and exceeding partner needs to build strong, lasting relationships.

- Business Expertise – Continuously deepen your knowledge of programmatic advertising to deliver high-quality, impactful solutions.

- Results Driven – Consistently pursue meaningful outcomes, exceed goals, and push the business forward.

As set forth in Baidu USA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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