Senior Strategist

Senior Strategist - Brand Impact | Remote

Senior Strategist, Global Brand Management – Sustainability & Impact

Who We Are

lululemon is a performance apparel brand committed to helping people feel and perform their best through movement, mindfulness, and connection. We design innovative, technical products across Athletic and Lifestyle categories, supporting our guests in every aspect of their active lives.

Our purpose is to elevate human potential by realizing the full possibility within every person. From the studio to the street, and from the track to recovery, we create products and experiences that support guests in showing up as their best selves, physically, mentally, and emotionally.

As pioneers in Mindful Performance, we believe in the transformative power of movement and in our responsibility to create a positive impact for people and the planet. Our teams bring intention, creativity, and collaboration to everything we do as we shape a sustainable, inclusive future for performance and lifestyle apparel.

The Role

As the Senior Strategist, Global Brand Management – Sustainability & Impact (SB&I), you will lead the development of lululemon’s global brand strategy for sustainability and social impact. In this role, you will be responsible for shaping how our brand shows up in this space, defining a clear, data-driven narrative that builds distinction, maintains trust, and drives measurable impact across global markets.

You will develop and guide the 5-year brand plan for SB&I, ensuring alignment to brand KPIs and lululemon’s enterprise sustainability and impact goals. Partnering closely with cross-functional teams including Global Brand, Sustainability, Insights, Product, Legal, and Regional Marketing, you will help define how we communicate our commitments and progress with authenticity, consistency, and creativity.

Key Responsibilities

- Drive the development of the 5-year strategic brand plan for Sustainability & Impact (SB&I), ensuring alignment with lululemon’s enterprise goals and brand KPIs.

- Create, establish, and validate category positioning and a unique point of view (UPOV) for sustainability and social impact across global markets.

- Develop a data-driven messaging hierarchy in partnership with SB&I functional teams, Brand Insights, and Product to ensure clarity, authenticity, and resonance.

- Lead the creation of playbooks, toolkits, and guidelines to empower cross-functional partners and ensure consistent storytelling globally.

- Develop creative briefs in partnership with the Brand Creative team, ensuring content reflects our purpose and advances our brand and business objectives.

- Serve as the central brand liaison between enterprise sustainability and impact teams, regional marketing, and global channel partners, ensuring cohesive, impactful guest communications.

- Partner with Legal and Regulatory teams to ensure all sustainability and impact communications comply with evolving global standards and regulations.

- Stay ahead of shifting guest perceptions, sentiment, and category trends, using insights to inform strategy and future planning.

Qualifications

- Bachelor’s degree required; advanced degree in Marketing, Communications, Sustainability, or related field a plus

- 10–12 years of experience leading SB&I brand communications or marketing at a global organization

- Experience leading senior-level leaders within a matrix organization

- Experience within a retail organization is a plus

- Proven ability to break down complex narratives into simple, clear, guest-facing communications

- Demonstrated experience developing and executing integrated brand strategies in complex, global organizations

- Strong storytelling and strategic thinking skills, with a deep understanding of how to translate data and insight into compelling narratives

- Passion for purpose-led brand building and the intersection of business and positive impact

Must-Haves

- Possesses an entrepreneurial spirit and continuously innovates to achieve great results

- Communicates with honesty and kindness, creating space for others to do the same

- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure

- Fosters connection by putting people first and building trusting relationships

- Integrates fun and joy as a way of being and working, does not take themselves too seriously

additional notes

Immigration support is potentially available for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $130,800-$171,700 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and , subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

- Extended health and dental benefits, and mental health plans

- Paid time off

- Savings and retirement plan matching

- Parenthood top-up

- Extensive catalog of development course offerings

- People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Remote

Outside reasonable commuting distance to an office site, work is performed from home.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com . In your email, please include the position title, the location of the position and the nature of your request.

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