GTM Strategist

3 weeks ago


Vancouver, Canada Hiive Full time

OverviewJoin to apply for the GTM Strategist role at Hiive.Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Recognized as one of Canada’s top startups, Hiive is a profitable and rapidly growing business backed by US venture capital investors, with a best-in-class sales and trading team and a fast-growing marketplace for stock of “unicorns.” This role sits at the intersection of Marketing, Sales & Trading, and Product, shaping and executing our go-to-market strategy to drive business growth.In This Role, Your Responsibilities Would IncludeDeveloping and owning the go-to-market strategy for key business initiatives and new product launches.Partnering with leadership to ensure market positioning and commercial strategy are tightly aligned.Building and maintaining segment-specific GTM playbooks for institutional and issuer channels. Conducting competitive analysis and market intelligence to identify growth opportunities and inform differentiation.Designing sales enablement and marketing programs that equip frontline teams with the right tools, insights, and messaging.Driving cross-functional alignment across Product, Marketing, and Revenue to ensure a consistent customer experience from awareness through activation.Translating performance data into actionable insights and leadership recommendations that shape go-forward plans.Leading post-launch retrospectives to measure effectiveness, codify learnings, and refine our GTM motion.Required Skills3-5 years in management consulting or 5+ years in product marketing, ideally within fintech, marketplaces, or B2B SaaS.Proven success in building and executing GTM plans in partnership with sales and marketing leaders.Strong strategic and analytical capabilities with an ability to translate insights into business outcomes.Excellent communicator who can influence senior stakeholders across multiple teams.Deep understanding of sales processes and marketing funnels and how they intersect.A proactive operator who thrives in a fast-paced, high-growth environment and brings structure to ambiguity.Preferred SkillsBackground in consulting or commercial strategy at a high-growth company.Experience in capital markets, financial services, venture capital, law, investment banking, and growth.Familiarity with B2B2C or two-sided marketplace GTM frameworks.Exposure to channel strategy.Hands-on experience with CRM, automation, and analytics tools (Salesforce preferably).Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionBusiness Development and SalesReferrals increase your chances of interviewing at Hiive by 2xOpen RolesSenior Manager, North America Brand Marketing – Richmond, British Columbia, CanadaRegional Marketing & Communications Manager – Delta, British Columbia, CanadaDigital Marketing Strategist - Startups/SMB (Remote Canada) - Future OpeningSenior Strategy Manager - (Planning) Home Marketing Emerging Markets TeamDemand Generation Strategist (6-Month Contract)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr


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