Manager of Business Development

2 weeks ago

Vancouver, Canada Top Down Full time

As Manager of Business Development, you will architect and lead a modern, data-driven outbound engine focused on predictable pipeline creation. This is not a traditional BDR manager role. It’s a strategic growth function that blends hands‑on leadership, GTM alignment, and continuous performance optimization.

You will own the design and execution of outbound campaigns, partner closely with Marketing and RevOps to orchestrate targeted plays, and ensure the team consistently delivers high-quality pipeline across ScalePad’s product suite. You’ll mentor, coach, and hire top talent while modelling the standard for excellence in activity, messaging, precision, and results.

Responsibilities.

- Deliver predictable top‑of‑funnel pipeline by structuring and executing outbound campaigns aligned to our GTM strategy, ICP, and product priorities.
- Achieve and exceed personal and team appointment‑setting and MRR contribution goals.
- Partner with RevOps and Marketing to create integrated campaign flows — from lead capture to meeting booked to opportunity creation.
- Apply segmentation, trigger‑based outreach, and persona‑based messaging to maximize conversion.

Team Leadership & Performance Optimization

- Lead, coach, and scale a high‑performance outbound BDR team.
- Drive consistent mastery of messaging, objection handling, product knowledge, and value articulation.
- Conduct structured coaching sessions, skill‑development workshops, and regular performance reviews.
- Build a culture of accountability, curiosity, and continuous improvement.
- Champion the use of AI‑powered prospecting automation, sequencing intelligence, and conversational analytics to boost throughput and quality.
- Maintain operational excellence by ensuring the accuracy, hygiene, and completeness of HubSpot data.
- Define and continually refine best practices for outbound motions, cadences, ICP targeting, and KPI tracking.
- Collaborate across Sales Enablement, People & Culture, and RevOps to streamline onboarding, training, and play execution.

Cross‑Functional Alignment

- Serve as the strategic connection point between leadership and the outbound function.
- Supply feedback loops that influence product positioning, messaging frameworks, and GTM maturity.
- Advocate for a partner‑centric experience in every interaction and campaign.

Interested in joining the team? Apply for the job here

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