Key Account Manager

Position Overview

The Key Account Manager is responsible for managing and growing key customer relationships, driving sales performance, and executing strategic account initiatives to support overall business growth. This requires strong business acumen, negotiation skills, and the ability to develop solutions that align with both the company's and the customer's objectives.

The Key Account Manager collaborates closely with internal teams, including sales, marketing, finance, and supply chain, to ensure seamless execution of account strategies and sustained revenue growth. Success in this role requires a proactive, strategic thinker who can build strong client relationships, navigate complex business environments, and drive measurable business outcomes.

Mindset

- Ownership & Accountability: Takes initiative, assumes responsibility, and drives measurable business outcomes.
- Strategic Thinking: Balances long-term vision with precise execution, identifying growth opportunities.
- Results Orientation:: Focused on achieving sales targets, revenue growth, and market expansion.
- Problem-Solving Ability: Analyzes challenges critically and develops innovative, data-driven solutions.
- Resilience & Adaptability: Navigates change with confidence, maintaining composure in dynamic environments.
- Solution-Oriented Approach: Proactively seeks opportunities, addresses challenges, and drives continuous improvement.
- Curiosity & Growth Mindset: Actively pursues learning, innovation, and professional development.
- Strong Relationship Focus: Builds trust and credibility with internal teams, clients, and external stakeholders.
- Collaborative & Communicative: Works effectively across teams and presents insights and recommendations with.
- Analytical Mindset: Leverages data and market insights to inform decision-making and strategy.

Skillset

Account Management & Sales Growth

- Client Relationships: Develops and maintains strong relationships with key accounts to ensure alignment with business objectives.
- Primary Contact: Serves as the primary point of contact for assigned accounts, ensuring clear communication and effective collaboration.
- Business Development: Identifies and capitalizes on new business opportunities within existing and prospective accounts.
- Sales Planning: Leads the sales planning and forecasting process, aligning with company objectives.
- Account Plans: Develops and executes strategic account plans, including sales targets, promotional planning, and spend allocation.
- Negotiation, Communication & Profitability: Manages pricing, contracts, and promotional execution while leveraging strong relationship management and communication skills to optimize account profitability.

Business & Financial Management

- P&L Ownership: Manages P&L, spend, and revenue planning for assigned accounts.
- Financial Recommendations: Provides financial recommendations based on operating profit, forecasting, and market insights.
- Market Analysis: Monitors market trends, competitive activity, and financial data to support decision-making.
- Margin Management: Works with finance teams to manage pricing structures, margin targets, and promotional spend.
- Financial Acumen: Applies a solid understanding of P&L management, budgeting, and financial forecasting.

Retail & Digital Commerce Strategy

- Category Insights: Uses category insights, market trends, and customer data to develop tailored account strategies.
- Brand & Digital Initiatives: Partners with marketing to implement brand programs and digital commerce strategies.
- Inventory & Fulfillment: Works with supply chain and operations to ensure effective inventory management and fulfillment.
- Activation Strategies: Executes merchandising, assortment planning, and in-store/online activation initiatives.
- Retail & E-commerce Expertise: Brings experience working with large retailers and e-commerce platforms

Partner Management & Collaboration

- Client Liaison: Serves as the primary liaison between Maverick Sales and key accounts to strengthen engagement and satisfaction.
- Cross-Functional Alignment: Partners with sales, marketing, finance, and supply chain teams to align strategies.
- Business Reviews: Prepares and delivers business reviews, performance reports, and strategic recommendations to stakeholders.
- Continuous Improvement: Collaborates internally to drive innovation, efficiency, and stronger account management practices.
- Analytical Ability: Skilled at analyzing market trends, category performance, and customer data to guide strategy.

Toolset

- Sales & CRM Platforms: Experience with account management tools and analytics software.
- Microsoft Office Suite: Proficient in Excel, PowerPoint, Word, and Teams for reporting and presentations.
- Data Analytics & Insights: Skilled at interpreting market data, category performance, and customer analytics.

Education & Experience

- Proven experience in key account management, sales, or business development, preferably in FMCG or CPG industries.
- Completed post-secondary degree or certification in business, marketing, or a related field.

Work Environment

- Remote role with occasional travel as required for customer meetings and industry events.
- Collaborative, results-driven environment focused on growth and innovation.
- Opportunity to work with leading brands and retailers in a dynamic industry.

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