Regional Marketing Senior Manager

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Regional Marketing team as a Regional Marketing Manager – Calgary Office. This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

Strategic Marketing

- Work with the Regional Managing Partners (RMPs) in Calgary, service line and client group leaders within the regions to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness and positioning and create sales opportunities for our practitioners in Calgary
- Collaborate with the Western Canada Regional Marketing team including: the Senior Director Marketing, Western Canada, other Western Marketing team members and the National Marketing teams to deliver impactful campaigns and in‑market activities for the local market. Organize client prospect programs in conjunction with internal resources and internal marketing‑related initiatives
- Lead the annual marketing plan and budget development, to drive our brand awareness and market positioning, and create sales opportunities for our practitioners
- Measure, understand and report on the impact of marketing activities; analyze reporting information and make recommendations/adjustments to plans and programs where necessary
- Manage and monitor marketing budgets, analyzing variances between planned and actual spend and recommend correct actions, as necessary
- Develop and execute strategies for internal awareness to stakeholders of solutions relevant to other regions and niches to promote cross‑selling
- Build strategic alliances and foster marketing relationships with key stakeholders in the marketplace including with associations, boards, influencers, media, and the community
- Organize client prospect programs in conjunction with internal resources and internal marketing‑related initiatives
- Develop creative campaign briefs, lead concept development and execution
- Identify, negotiate and manage strategic sponsorships of all sizes
- Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures, and tradeshow equipment

Leadership

- Manage, mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback and addressing performance issues promptly
- Conduct formal, written annual performance reviews for direct reports
- Gather and interpret insights and assess the competitive environment, MNP market share and brand positioning
- Maintain awareness of changes to regional marketplaces, study economic indicators in the regions and identify current and future market and industry trends
- Understand vendor arrangements/structures and develop and maintain those relationships
- Adhere to firm processes and best practices, including the use of consistent marketing and budget templates
- Contribute to the development of new ideas and approaches in order to improve marketing processes

Skills and Experience

- Completion of a post‑secondary degree in Marketing (or equivalent / similar)
- Minimum of seven (7) years of experience in a marketing management capacity and a demonstrated understanding of the entire marketing process
- Experience working in a professional services environment or marketing agency environment considered an asset
- Understanding and experience working in the local marketplace is an asset
- Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
- Possess strong presentation and reporting skills
- Possess business development skills and knowledge
- Strong computer literacy including effective working skills of Database Marketing
- Software and Microsoft Word, Excel and PowerPoint
- Experience with web, digital and social media platforms
- A valid driver’s license is necessary

MyRewards@MNP

With a focus on high‑potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more

Diversity@MNP

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply

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