Youth Academy: Marketing

4 weeks ago

Waterloo, Ontario, Canada Drayton Entertainment Full time
Drayton Entertainment Youth Academy: Marketing & Development Associate

Location: Drayton Entertainment Youth Academy in Waterloo, ON

Posted Date: March 20, 2024

End Date: April 5, 2024

Reports To: General Manager, Drayton Entertainment Youth Academy & Director of Marketing and Development, Drayton Entertainment

Function: A creative, talented and well-organized individual with demonstrated experience in communications, social media, marketing (digital & traditional), advertising, and fundraising. The Marketing & Development Associate is responsible for promoting the Drayton Entertainment Youth Academy's brand and its programs to communicate specific messages that will increase enrolment, engagement and participation to elevate the Academy's profile. The Marketing & Development Associate is responsible for managing strategic activities related to the cultivation, solicitation, and stewardship of donations, ensuring supporters are inspired by the Academy's vision, mission, and values.

Duties and Responsibilities may include multiple aspects of the following:

Marketing

- Create and implement comprehensive marketing strategies to raise awareness of the Youth Academy and its programs, utilizing both digital and traditional channels.
- Create and implement engaging content for social media platforms, website, newsletters, and other marketing materials to effectively communicate the Academy's offerings and benefits.
- Devise innovative ways to promote all programs, including the annual High School Project to Academy participants and families, the media, stakeholders, and to the general public to increase enrolment and participation, as well as audience attendance.
- Cultivate relationships with local media outlets and community partners to maximize visibility and coverage of Youth Academy events and initiatives.
- Coordinate the creation, distribution and tracking of marketing materials such as posters, flyers, and brochures to target audiences.
- Collaborate with program staff and graphic designer to ensure marketing materials accurately represent the Academy's mission and values.
- Maintain and update elements of the Drayton Entertainment Youth Academy website to ensure current and relevant information for prospective students and families.
- Lead the creation and distribution of press releases, media kits, and other promotional materials to generate interest and engagement.
- Assist in editing marketing materials, ensuring meticulous accuracy for spelling and grammar.

Development

- Research and identify potential donors, sponsors, and grant opportunities aligned with the Academy's goals and objectives.
- Support the development of fundraising strategies and campaigns to secure financial support for program growth and sustainability.
- Develop plans and priorities that support the greater Equity, Diversity and Inclusion initiatives of the Drayton Entertainment Youth Academy.
- Procure sponsorships, provide evidenced-based grant writing assistance, and solicit donor support for all programs, including the annual High School Project, increasing year-over-year earned revenue.
- Manage donor and sponsor databases, tracking contributions and ensuring timely acknowledgement and recognition.
- Coordinate special events, donor stewardship activities, and fundraising initiatives to engage and cultivate support from donors and sponsors.
- Assist in creating compelling grant proposals, sponsorship packages, and fundraising appeals to attract support from external sources.
- Participate in donor cultivation and solicitation efforts, including donor meetings and presentations to showcase the impact of their contributions.
- Support community outreach efforts by representing the Academy at various events and activities designed to foster public awareness and engagement.
- Other related duties as assigned.

Required Skills and Qualifications

- Demonstrated enthusiasm for arts education.
- College or University degree/diploma in the field of Communications, Marketing, Advertising, or other related discipline or relevant previous experience.
- Previous experience in marketing, fundraising, and/or development, preferably in a non-profit.
- Excellent writing skills, along with strong editing skills and astute attention to detail.
- Proficiency in social media management, content creation, and digital marketing tools.
- Graphic Design skills are an asset.
- Excellent organizational skills, with the ability to manage multiple projects and deadlines.
- Demonstrated ability to work independently as well as collaboratively in a team environment.
- Knowledge of donor cultivation and stewardship best practices.
- Flexibility to work occasional evenings and weekends for events and meetings.

Term: Full-time; Immediate Start.

This is an in-person, onsite position based at the Drayton Entertainment Youth Academy in Waterloo, ON.

How To Apply

For consideration, interested candidates should respond with Cover Letter & CV by April 5, 2024 to:
Natasha Hopf
General Manager, Drayton Entertainment Youth Academy
Email: natasha@draytonentertainment.com

*Please reference the job title in your email subject line and cover letter

We thank all applicants for their interest; however only those selected for an interview will be contacted.

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