Digital Marketing Specialist

4 days ago


Waterloo, Ontario, Canada Drayton Entertainment Full time

Drayton Entertainment Youth Academy in Waterloo seeks a creative, talented, and well-organized Digital Marketing Specialist to lead its digital storytelling and marketing efforts. This role focuses on creating, curating, and managing content across multiple platforms to increase and maintain brand awareness, resulting in greater engagement and participation.

  • Develop and execute a comprehensive social media strategy that aligns with the organization's goals.
  • Create engaging posts across platforms such as Facebook, Instagram, and TikTok to connect with the existing audience and attract new followers.
  • Record and edit videos in collaboration with the Marketing & Development team to support promotional strategies.
  • Monitor social media channels, respond to comments and messages appropriately, and foster community engagement.
  • Analyze social media metrics, generate performance reports, and adjust strategies based on insights.
  • Design compelling graphics, videos, and other multimedia content that aligns with the organization's vision.
  • Write clear, engaging, and on-brand captions, headlines, and copy for all digital platforms.

The ideal candidate will have demonstrated enthusiasm for arts education, proven experience in social media management, content creation, digital marketing, and graphic design, and a strong understanding of major social media platforms and their best practices.



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