Website Development, Analytics

Full-time, Contract | May 5, 2025 - August 29, 2025

About KidsAbility:

Our mission at KidsAbility is to empower children and youth to realize their full potential. We are a not-for-profit, equal opportunity employer supporting over 17,000 children and youth to reach their communication, social, physical, and behavioural goals each year. Providing early and exceptional family-centred services in the Waterloo and Guelph-Wellington regions. We believe that by living our values, our impact can be profound, and together, we can build brighter futures.

We're looking for the right people to join our team; supporting children, youth, and families to realize their potential, while realizing your own. At KidsAbility, we offer:

• Mentorship, continued learning, skills development, and inter-professional collaboration
• A supportive, collaborative, and inclusive work environment dedicated to family-centred care
• Organizational commitment to innovation and research; continually evolving our approaches so we may serve with purpose and value
• Initiatives to support your well-being including social events, opportunities to give back to your community and access to Employee and Family Assistance Program

About the Opportunity:

The Marketing & Communications team within KidsAbility is hiring a talented and motivated Website Development, Analytics & Digital Media Co-op student who will assist with website management and development, analytics, quality assurance, and user acceptance testing. This is a detail-oriented communications and design role that involves assessing and updating live online content and the overall website architecture of our KidsAbility and Rocket Discovery Centre websites, and internal intranet (SharePoint). Decisions will be aligned with the analysis of website traffic, behavior flow, and other key metrics. You will be part of a cross-functional team working through a highly systematic process that will require keen attention to detail and the ability to make communication recommendations to ensure we are addressing the informational needs of our website audiences. The successful candidate will also help to develop and execute strategic digital communication initiatives and events. This position reports to KidsAbility's Director of Marketing & Communications and will collaborate with all members of the Marketing and Communications team and other employees.

The Website Development, Analytics & Digital Media Co-op student's specific areas of responsibility include, but are not limited to:

Website Development:

• Collaborate with colleagues to develop and maintain external and internal websites.
• Implement front-end and back-end web development tasks, ensuring a seamless and user-friendly online experience.
• Contribute to website enhancements, updates, and troubleshooting, including design updates taking into consideration KidsAbility's branding guidelines and AODA accessibility guidelines.

Analytics:

• Analyze data related to audience engagement, marketing campaigns, websites, social media, and email campaigns.
• Extract meaningful insights from data to inform decision-making processes.
• Assist in the creation of data visualizations and reports for internal and external stakeholders.

Event Support:

• Provide support in the planning and execution of events, both virtual and in-person.
• Collaborate with the MarComm team to ensure a smooth registration process, data tracking, and post-event analysis.
• Assist in developing event-related web content and promotional materials.

Technical Support:

• Offer technical support to end-users for website-related inquiries and issues.
• Collaborate with the IT team to address technical challenges and implement solutions.
• Ensure the integration of data analytics tools and technologies into the website for optimal performance.

Other duties

• Prepare ongoing analytics reports working within shared dashboards and project management tools
• Weekly reporting on progress, shared with various project teams and project managers
• Create digital assets (graphics) and prepare content for website and social media requests.
• Photography and videography support
• As needed, review, edit, upload, tag, and transcribe videos for Instagram reels and YouTube videos
• Support events (in-person and virtual)
• May be asked to support and participate in video and photo shoots.

More About You:

To qualify, applicants must be currently enrolled as a university or college student, preferably in a relevant program with a focus on Computer Science, Computer Engineering, Software Engineering, Mechatronics Engineering, Systems Design Engineering, Management Engineering, Web Development/Design, Information Systems, or UX/UI, in addition to:

Knowledge of website content management systems/basic HTML (Wordpress experience an asset)

Basic understanding of web development concepts, HTML, CSS, and content management systems.

• A good knowledge of best practices for website flow and basic UX/UI design of websites.
• Understanding of analytics, data analysis, and creating tracking systems/dashboards.
• Experience using Microsoft Excel and third-party software such as Google Analytics and Hootsuite to track analytics.
• Proficiency using Microsoft software (especially Office 365, Outlook, Excel, PowerPoint, Teams), and CRM databases.
• Strong attention to detail and ability to maintain accuracy while working with large volumes of content.
• Excellent problem-solving skills and the ability to troubleshoot and resolve technical issues.
• Good communication skills with the ability to effectively collaborate and work as part of a team.
• Self-motivated and able to manage time effectively to meet project deadlines.
• Experience with website quality assurance and user acceptance testing.
• Valid Ontario Driver's License, and availability of a motor vehicle required.

In addition to the above qualifications, the following skills and experience will be strong assets:

• Familiarity with Wordpress.
• Ability to create graphics in Canva for web/social
• Familiarity with business and marketing strategy
• Knowledge of Adobe programs such as InDesign and Photoshop

We invite applications from those interested in this position to submit a letter of interest and resume to Human Resource's Recruitment.

KidsAbility strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodations to job applicants who may require provisions to participate in the selection process. Should any applicant require accommodation please contact Human Resources in advance for assistance.

Equity, Diversity, and Inclusion are the core values of KidsAbility. We are a diverse workforce with wide perspectives and creative ideas that benefit our clients and the community. It is the policy of KidsAbility to ensure equal employment opportunity without discrimination or harassment. We welcome applications from visible minority groups, women, Aboriginal people, persons with disabilities, religion, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, genetic information or any other ground protected by applicable law.

Please note that all prospective KidsAbility employees are subject to mandatory immunization requirements, including the full and ongoing COVID-19 vaccination, as a condition of obtaining and maintaining employment. We will make accommodations as directed by the Ministry of Children, Community and Social Services and the Chief Medical Officer of Health.