Manager, Digital Marketing

7 months ago

Waterloo, Canada Magnet Forensics Full time

Who We Are; What We Do; Where we’re GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets and other IoT related devices. We are continually innovating so that our customers can deploy advanced and effective tools to protect their companies, communities, and countries.Grayshift and Magnet Forensics have come together as one organization to accelerate innovation and transform digital investigations for our customers. We’re pleased to share that the combined organization is operating as Magnet Forensics.- The combination of mobile, cloud and computer forensics expertise under the Magnet Forensics name underscores our dedication to providing comprehensive, end-to-end DFIR solutions. This includes our commitment to helping with access to modern digital devices lawfully with our renowned product suite. And, our focus on innovating for the DFIR community, along with our shared mission, continues to be the top priority.Where we are today, is not where we will be tomorrow.Your Role- The Manager, Digital Marketing is an integral member of the demand generation team and has responsibilities to build, plan and implement the overall digital marketing strategy. This role will manage a team of digital experts and oversee different digital marketing channels, with a focus on measuring digital campaigns through core KPI’s and revenue pipeline impact.What You Will Accomplish- Develop comprehensive data-driven digital marketing plans, across different digital marketing channels, that drive demand, qualified lead conversion, and measurable sales pipeline.
- Lead all digital marketing channels, with a focus on Account based marketing strategies, paid media campaigns and SEO optimization.
- Ownership of Magnet Forensics website including a deep understanding of the customer journey for multiple products, while optimizing content and landing pages for lead conversion.
- Analyze and report on ongoing measurement of campaigns, including top of funnel digital analytics and campaign attribution tied to sales targets. Deep understanding of digital revenue attribution models and analytics is a major asset.
- Present and explain performance & result to marketing team and senior management.
- Manage a high performing digital marketing team and work cross-functionally as the internal digital marketing SME, to keep key stakeholders informed and update on campaign results.
- Plan and manage digital marketing budget, to ensure optimal efficiency.

What We Are Looking For-
- There are a few must-haves, but we will keep that list short:
- University degree in Marketing and/or Communications
- 5+ years of digital marketing experience
- 1-2 years of management experience
- Demonstrated experience in end-to-end management of digital projects.
- Results oriented and experienced in driving ongoing measurement of campaigns for success.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent written and verbal communication skills and collaboration skills.

The Most Important Thing-
**CARE** - We care about each other and our mission to make a difference in the world.**OWN **- We are accountable for our results - while never forgetting to act with integrity, empathy, and respect.**DEDICATE** - We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.**EVOLVE** - We are constantly innovating and exploring new ways to work together to make an impact with our work.-
- _
- Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law._
- _
- All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment._

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