Digital Marketing Manager

6 months ago

Waterloo, Canada Magnet Forensics Full time

Who We Are; What We Do; Where we’re GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets and other IoT related devices. We are continually innovating so that our customers can deploy advanced and effective tools to protect their companies, communities, and countries.Grayshift and Magnet Forensics have come together as one organization to accelerate innovation and transform digital investigations for our customers. We’re pleased to share that the combined organization is operating as Magnet Forensics.- The combination of mobile, cloud and computer forensics expertise under the Magnet Forensics name underscores our dedication to providing comprehensive, end-to-end DFIR solutions. This includes our commitment to helping with access to modern digital devices lawfully with our renowned product suite. And, our focus on innovating for the DFIR community, along with our shared mission, continues to be the top priority.Your Team- The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel, to drive demand and create opportunities for our global sales team.- A quote from your leader- “The Digital Marketing Manager role is an exciting opportunity to lead new and creative digital growth strategies. The digital marketing team is looking for someone who thrives in a fast-paced environment to help plan, execute, and measure demand generation campaigns across multiple digital channels. You will own a variety of projects and work with stakeholders across the marketing department and cross-functionally to deliver high-quality leads and an optimized buyer journey. You will be tasked with measuring the effectiveness of your programs and report on results to lead data-driven optimizations”._
- What You Will Accomplish- Expertise in paid media strategy and campaign management, with responsibilities to plan and oversee all aspects of paid media, & native advertising on channels including Google (search and display), stackadapt, Bing and social media platforms.
- Experience managing and providing direction to external agencies for execution & optimization of all ad campaigns.
- Draft digital-optimized copy for ads and landing pages, with support from our internal content experts.
- Lead end-to-end digital campaigns including TOF awareness campaigns and customer retargeting campaigns, with a focus on digital ad campaigns, optimizing conversion landing pages and always-on ABM programs.
- Lead content syndication efforts including researching industry publications, evaluating and recommending appropriate content channels and monitoring results for effectiveness.
- Work with all internal stakeholders to define ad targeting and collaborate on A/B testing for all messaging and creative.
- Measure and report results for all paid media campaigns, with a focus on driving lead conversion and sales pipeline.
- Identify industry trends and insights to share with digital team and leadership, to continually evolve and optimize results.
- What We Are Looking For-
- There are a few must haves, but we will keep that list short:
- University degree in business, marketing or a related field
- 2+ years B2B marketing experience in digital
- Knowledge and understanding of Google AdWords, as well as paid social channels.
- Experience managing an advertising budget and reporting on ad program results.
- In-depth experience with Google Analytics and the ability to use data to deliver actionable insights and optimizations.
- Experience with web management platforms and the desire to learn new technologies and platforms in the marketing tech stack.
- The Most Important Thing-
**Greater Good - **We think beyond our own interests and strive to improve communities around the world. This demonstrates our passion for making a difference in the world.**Respect - **We hold ourselves accountable through transparent sharing of information and we have faith in each other’s abilities**Innovation - **We lead the industry in excellence and reliability while keeping the user experience simple and relevant. We are not afraid to push the boundaries to stay ahead of our competitors.**Teamwork - **We collaborate internally and externally, while caring about each other and listening to our customers.- _
- Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law._
- _

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