Paid Search Manager
4 months ago
**Paid Search Manager - Kobzza Agency**
**About Us**: Kobzza Agency is a results-driven SEO marketing agency based in Calgary, serving clients across Canada and the USA. We specialize in web design/development, paid advertising, and search engine optimization, helping small businesses thrive online by generating more sales and leads.
**Position Overview**: We are looking for an experienced and strategic Paid Search Manager to lead and optimize our paid search campaigns across platforms like Google, Bing, and YouTube Discovery. This role is perfect for someone with a deep understanding of omnichannel campaign execution, a strong background in Google Ads and data platforms, and a talent for client relationship management and problem-solving.
**Key Responsibilities**:
- **Campaign Strategy & Execution**: Split your time 50/50 between developing and executing paid media strategies for our e-commerce clients.
- **Platform Management**: Forecast, strategize, execute, and optimize paid search strategies on Google, Bing, and YouTube Discovery.
- **Budget & Performance Oversight**: Manage daily campaign budgets, ensure revenue and conversion targets are met, and adjust bid strategies as needed.
- **Collaboration**: Work closely with account and channel leads to drive overall paid media strategy and tactics that align with client goals.
- **Media Mix & KPI Management**: Configure and calculate media mixes, project outcomes, and track KPIs based on media spend.
- **Data Analysis & Reporting**: Analyze campaign performance, compile data, and present key findings and insights to clients.
- **Client Management**: Prioritize and manage client requests, ensuring timely completion while proactively scaling client goals and exploring new platforms.
- **Remote Collaboration**: This is a fully remote position, requiring regular weekly and monthly calls to maintain team and client communication.
**Qualifications**:
- 2-3 years of experience in digital marketing and advertising, with a focus on paid search.
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, and Bing Ads.
- Google Ads & Analytics Certification is a plus.
- Expertise in Pay-Per-Click (PPC) campaign management and optimization.
- Broad experience across multiple advertising channels, including forecasting, campaign management, and competitive analysis.
- Strong understanding of integrated media, client scope, and industry trends.
- Excellent communication skills, capable of crafting clear, consistent narratives for executives, team members, and clients.
- Ability to manage multiple projects simultaneously, ensuring deadlines are met.
- Strategic thinker with a balance between long-term vision and short-term execution.
- Analytical mindset with the ability to derive actionable insights from data.
- Leadership skills with the ability to motivate and guide teams.
- Strong proficiency in Microsoft Excel and a comfort with numbers.
**Benefits & Perks**:
- Competitive Pay
- Paid Time Off to recharge
- 100% Remote Work, allowing for increased productivity without the stress of a commute
- Flexible Work Schedule that fits your life
- Professional Growth opportunities by working with a driven and supportive team
**Job Types**: Full-time, Part-time
Pay: $22.00-$30.00 per hour
Expected hours: 20 - 40 per week
Additional pay:
- Bonus pay
- Commission pay
- Signing bonus
- Tips
**Benefits**:
- Dental care
- Paid time off
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Education**:
- Secondary School (preferred)
Work Location: In person
Expected start date: 2024-09-02
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