Director of Paid Media
7 days ago
Director of Paid Media
**_ Hey, we got your attention_**
Thanks for checking us out We’re looking for a strategic, results-driven Director of Paid Media to lead and grow our paid media efforts across a diverse portfolio of B2B clients throughout North America.
**A little about us**
We’re a B2B-focused performance marketing agency based in Calgary, Alberta, with clients spanning North America.
- We specialize in search, paid, and content marketing—and we’re damn good at it
- We’ve made the list of Canada’s Top Growing Companies 2X in a row (and are well headed towards 3X in a row).
- Our hybrid work model combines the best of in-office collaboration and work-life flexibility.
- Culture is at the core of what we do. Team lunches, snacks, and a winning attitude? That’s just the start.
- We invest in our people because we know great work comes from happy, supported, and growing team members.
- We value curiosity, attention to detail, and collaboration—we win together.
**A little about the role**
The Director of Paid Media is an executive-level role that will lead the department’s performance, execution, product development and team growth. Think of it like a mini-company within the company and you’re the CEO. This role is ideal for an experienced paid media leader with an entrepreneurial streak.
**You’ll be responsible for**:
- Lead, inspire, mentor, and grow a team of paid media pros to deliver exceptional results and experiences for our clients.
- Oversee client strategy development, execution, and results - enhancing and improving upon all three.
- Driving innovation and keeping our team on the cutting edge of paid media trends.
- Collaborating with internal stakeholders to align paid media strategies with broader marketing goals.
- Expanding our service offerings and improving processes to ensure operational excellence.
- Managing department resources including budgets, resources, capacity planning, and tools.
**A little about you**
You’re a strategic thinker with a track record of leading high-performing paid media campaigns. You know how to get results, inspire your team, and stay ahead of industry trends. Being a growing company, you know when to leverage your team and when to roll up your sleeves and get on the tools yourself.
**General Experience**:
- 10+ years of experience in digital marketing with a focus on paid media.
- 5+ years of performance marketing agency experience.
- Proven leadership and team management experience.
**Technical Skills**:
- Deep expertise in platforms like Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, YouTube Ads, and other programmatic platforms.
- Advanced proficiency with Google Analytics, Google Tag Manager, and conversion tracking setup.
- CRM experience (e.g. Hubspot) and connecting media efforts to revenue.
- Strong analytical & presentation skills—able to dig into data, identify trends, and present clear recommendations.
**Soft Skills**:
- Strong communicator with excellent client-facing presentation skills.
- Passionate about mentoring and growing a team.
- Entrepreneurial mindset with a constant drive to improve and innovate.
- Detail-oriented and deadline-driven.
- An empathetic leader who sees client success as team success.
- Obsessed with paid media—you love it, live it, and thrive on learning more about it.
**Job Perks**:
- Hybrid work environment
- Vacation and paid time off
- Extended health care
- Free parking
- Office games (prepare to get your foos on)
- Full kitchen stocked full of snacks
- Be part of a fast-growing team that is in it to win it
**_ You read all the way to the bottom, we love you already_
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