Market Intelligence Specialist

2 weeks ago

Toronto, Canada Info-Tech Research Group International INTL Full time

**Position Purpose**

As the incumbent for this role, you will primarily conduct market intelligence research to understand what is happening and what will happen in our marketplace to inform our research agenda and product management strategy. As part of this opportunity, you will analyze, consolidate, and communicate the important trends, opportunities, and threats related to our market environment.

**Duties & Responsibilities**
- Develop a comprehensive approach on market intelligence for our company
- Develop a thorough understanding of our focus markets, competitive products, and market forces to influence our research agenda and product strategy
- Design and implement surveys, and analyze results to determine industry and customer trends
- Monitor and compile relevant data from external research such as reports, thought leadership and vendor release information
- Synthesize numerous and disparate data sources into coherent, relevant, and timely conclusions in a variety of communication methods.
- Proactively own and drive important conclusions for senior leadership based on the data and intelligence you have distilled.
- Be an expert on conducting quantitative and qualitative market research.
- Develop presentations to share insights with executive leadership, product, marketing, and commercial teams.
- Continuously improve our capabilities, build a roadmap and execute against it.
- Manage the tools that we utilize to track and visualize important data related to agenda planning, such as Microsoft Lists, Power BI dashboards, Power Automate Flows, etc.
- Support the team in special projects based on team need and priorities.

**Education & Experience**
- Bachelor of Data Science/Analytics, BA/BS/BEng/BTech, MBA preferred (coursework in business, marketing, research, or analytical areas of study)
- Strategic thinking with strong analytical skills
- Experience in product marketing, market/competitive intelligence or market research
- Experience with market sizing, research methods, and quantitative analysis
- Excellent project management skills
- Strong verbal and written communication and interpersonal skills
- Strong abilities to synthesize important messages from unstructured data tailored to strategic recommendations for us as a firm.
- Experience with Sales CRM, marketing automation, BI tools, and competitive intelligence tools
- Positive attitude, collaborative mindset, and ability to re-prioritize to accommodate an ever-changing landscape.

**Skills**
- Data Analysis - Analyzes and draws insights from relevant data to identify organizational challenges and opportunities. Uses storytelling to effectively communicate insights and actionable, data-informed recommendations.
- Industry Analysis - Includes the ability to examine trends in global and local markets, identify opportunities, conduct consumer segmentation analyses, collect competitor intelligence where possible, and have knowledge of the product lifecycle, etc.
- Managing Through Change & Uncertainty - Adjusts thinking and behavior to resiliently face change and uses experience to fuel growth. Embraces failure as a learning opportunity for themselves and others. Enables the process of change and transition while helping others deal with the effects of change.
- Problem Solving & Decision Making - Uses critical thinking to evaluate problems, gather information, understand causes, and identify best possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations.
- Mental flexibility - the ability to quickly pivot between different projects, ideas, and solutions as the business needs and as priorities shift.
- Attention to detail - Creation of deliverables that are of high business value, impeccably accurate, and delivered in business-friendly language.
- Dynamic Learning Mindset - Continuously seeks opportunities to learn, questions the applicability of past approaches in the current environment, owns growth, and embraces failure as a learning opportunity.
- Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process._

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