Marketing Specialist

1 month ago

Toronto, Canada The Cup Store Full time

**The Company**

The Cup Store is a leading provider of custom printed disposable cups and glassware. We supply printed paper and plastic cups as well as glass barware to a wide variety of customers for use in; restaurants, bars, cafes, corporate events and trade shows. We print corporate logos and marketing messages on our cups for clients such as _Heinz, HSBC, RBC, Molson, Mill Street_ and _Steam Whistle Breweries_.

We offer a young and dynamic environment with potential for long term career growth.

**The Position**

**Marketing Specialist**

Are you a results-oriented, hands-on marketer that is looking for an opportunity to grow a brand?

The Cup Store is looking for a full-time Marketing Specialist to lead all of our digital, social and traditional marketing campaigns. This role is ideal for a smart, collaborative marketer with an eye for design and a passion for marketing.

We can guarantee this: Our Products are epic You will love to create content and campaigns that showcase our Products and design trends on our social channels

This is a hands-on role. You will be a one-person marketing herd This means all marketing goes through you — from planning to design to execution and working along with the graphics team. Are you up for the challenge?

**What to Expect**:
In this role you will be responsible for all aspects of The Cup Store’s marketing:

- Develop and implement a cohesive marketing plan to increase brand awareness and engagement with our clients.
- Implement a social marketing strategy that emphasizes the latest trends. The key markets are Instagram, TikTok, Pinterest and Linked-In.
- Create, edit and post compelling content marketing assets such as Videos, Reels, Photos, Blog posts for all our channels.
- Build and maintain KPI dashboards to communicate results and provide a basis upon which to make strategic decisions to continuously improve.
- Develop and implement demand generation campaigns and workflows to grow our sales pipeline.
- Understand the competitive landscape — be an expert on our competition and how they are positioned; develop strategies and tactics to grow market share.
- Maintain the website with new content, regular updates, and optimize pages for SEO.
- Come up with new ideas for business development, lead generation, and growing the social media community.

As well as lots of other activities. This role is all about the tactical execution of marketing, and you will be responsible for it all.

**What We’re Looking For**:

- 5+ years as a B2B marketing specialist or Marketing Manager or Social Media Marketing.
- You’ve worked with designers to create new assets and templates, but you don’t hesitate to update or create your own when required.
- Proven track record in social media marketing and digital marketing. You know all the platforms like the back of your hand (Facebook, Instagram, LinkedIn, and Twitter).
- Excellent communication skills: written and verbal. You are brilliant with words.
- Excellent project management and administrative skills. You bring order and structure to busy work environments.
- High attention to detail. You work through the details and don’t let anything fall through the cracks.
- Excellent interpersonal skills. You’re nice, fun to work with.
- Self-starter, independent and proactive.

**Other things we are considering**:

- Experience managing and scheduling content in social channels using social scheduling tools and / or marketing automation.
- You’re an excellent communicator and storyteller. You’ve got a portfolio of writing and marketing samples to back it up.
- High attention to detail — you don’t publish content with mistakes — and you’re a self-motivated marketer that gets things done.

If this sounds like you, we want to speak with you. The Cup Store is hiring a Marketing Specialist that will grow with us for the long term. We believe great marketing and branding gets better with time and experience. We can’t wait to speak with you.

This is an office position. You are expected to work from The Cup Store Head Office Location 5 days a week. We are located at **155 Dolomite Dr., North York, ON M3J 2N1.**

**Job Types**: Full-time, Permanent

**Salary**: $25.00-$29.00 per hour

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

COVID-19 considerations:
All staff members and customers are required to wear face masks and other protective equipment at all times during operational hours, in which we also sanitize and clean all work stations on a daily basis.

Ability to commute/relocate:

- Toronto, ON M3J2N1: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Social media Marketing: 5 years (required)

Work Location: In person

Expected start date: 2023-06-12

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