Marketing Strategy + Insights Intern

2 weeks ago

Toronto, Canada MLSE Full time

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

**Job Description**:
As part of the MLSE marketing team, you will have the unique opportunity to contribute to the Strategy + Insight team’s goal of building and scaling MLSE’s marketing strategy and effectiveness. You will be able to gain first-hand experience in harnessing data and turning it into creative strategy that transforms business realities and cultural trends into integrated marketing campaigns and / or fan experiences.

MLSE’s Internship term dates are from **September 11th, 2023 - December 22nd, 2023**

**Responsibilities**:

- Collect & analyze 1st and 3rd party data and research (proprietary and internal marketing performance data like social or influencer content, external market studies, consumer behaviour trends, competitive audits and category outlooks)
- Assemble and author in-depth reports & contribute to the creation of strategic plans and presentations
- Contribute to and recommend innovative ideas and concrete solutions for audience and social impact growth
- Summarize data, insights, and strategies to support the creative marketing process

**Qualifications**:
- Currently enrolled in a post-secondary institution with a focus in Business / Commerce, Marketing, Strategy, Data Analytics, or related discipline
- An analytical mindset with a passion in qualitative and quantitative analysis
- Ability to think critically while leveraging curiosity and creativity
- Ability to work independently and as part of a team with a high degree of attention to detail
- Strong communication, organizational and interpersonal skills
- Ability to multitask and meet multiple deadlines
- Team first, positive, people-oriented, and energetic attitude
- You are fully vaccinated against Covid-19

Additional Information
- We thank all applicants for their interest, however, only those selected for an interview will be contacted._

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