Manager, Insurance Marketing Strategy

2 months ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping Canadians become much more financially successful and secure. We are everything a traditional financial institution is not. Our vision is to revolutionize financial services for the benefit of Canadians by providing the most innovative and cost efficient financial services online.

That’s why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.

We’re looking for our next Manager, Insurance Marketing Strategy. Could It Be You?

As a strategic thinker, this role will help lead and develop the marketing strategy for Questrade Financial Group’s digital banking products and services.

What’s it like working as a Manager, Insurance Marketing Strategy at Questrade?

Reporting to the Senior Manager, Digital Banking Marketing Strategy, you will play a key role in translating Questrade’s insurance product roadmaps and revenue goals into go-to-market and holistic marketing strategies. The Marketing Strategy team partners with our product teams and marketing specialists to design best-in-class marketing strategies that drive customer value and loyalty.

In this highly cross-functional and strategic role you will need to build relationships and manage partnerships with a variety of stakeholders including but not limited to our Product Management, Technology, Project Management, and various Marketing teams. You will work with these partners to design best-in-class marketing strategies that drive customer value and loyalty. Your work will help educate, engage, and empower our prospects and customers to understand our products, elevate the brand, and drive adoption and new customer demand.

**This role would excite you if you love**:

- Fact-finding, reviewing data insights, asking the right questions
- Identifying gaps, opportunities and challenges for enhancing existing and bringing new programs and products to market
- Building an idea or program from a wide, holistic lens and then distilling it into moving parts
- Storytelling and are comfortable building concise, data-driven presentations to share your plans and ideas
- Collaborating across the organization to influence individual team go-to market strategies

**Our team’s success will be measured by**:

- Positive P&L by product and business line
- Increased revenue
- Increase in defined customer engagement metrics and acquisition targets
- Customer feedback and survey data

Need more details? Keep reading...
- Assist in the development of holistic marketing strategies to support the launch of insurance products supporting QFG’s mission, vision, and values in all interactions, plans and activities.
- Build strong knowledge around the insurance buying and claiming journeys, competitive landscape, industry flows and trends to develop and inform product positioning that builds awareness and drives consumer demand.
- You will build strong partnership with the Product Teams and work in lock step on insights sharing, identifying key functionality of new products and features, value proposition frameworks and setting targets.
- You will create competitive marketing strategies that identify, quantify and select which market segments should be targeted backed by market research and analytics including market segmentation, market trends, consumer and customer insights, and competitive analysis.
- Collaborate with key stakeholders and executives across the organization to gain buy-in on the go-to-market strategies.
- You will help monitor product performance along with market trends, partner feedback, customer needs, competitive information and market research, to determine the right feature set for each target market segment.
- You will lead consumer research and perform gap analyses where necessary to identify marketing opportunities and threats and develop strategies to leverage or mitigate each respectively.
- You will facilitate and develop a cross-functional annual marketing plan and budget against defined awareness and acquisition KPIs.

So are YOU our next Manager, Insurance Marketing Strategy? You are if
- You have at least 7 years of relevant product marketing and/or marketing strategy experience.
- Knowledge of insurance products and/or experience working in the insurance industry.
- You have a Bachelor's degree in business, marketing, communications, or related field.
- You have a keen interest in or experience in the financial services and/or insurance industry.
- You have a can-do attitude and are self-driven, results-oriented, with a clear focus on high quality deliverabl

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