Marketing Coordinator

4 weeks ago

King, Canada Conestoga College Full time

**Requisition Details**:

- **Job Title**:Marketing Coordinator**:

- **Requisition #**:23-892**:

- **Campus**: 3065 King
- **Department**: Marketing
- **Payband**: I
- **Starting Rate**: $36.19
- **Payband Range**: $36.19 - $41.94
- **Hours/Week**: 35
- **Posting Date**: Friday, August 4, 2023
- **Closing Date**: Sunday, August 13, 2023 at 11:59 PM EST
- **Vacancy Type**: Support Staff - Full-time Temporary Appendix D Contract

**Responsibilities**:
**Process Project Management | Major Publications**
- Establishing and publishing the CE planning schedule each semester
- Reviewing catalogue proof-reading reports to identify data entry errors prior to catalogue extracts
- With guidance of the CEMC and Management, identifying message/program focus for each catalogue and working with Graphic Designers to plan/schedule photography sessions and write student success stories/testimonials
- In conjunction with Graphic Designers, guiding the design direction, coordinating the proofing, editing and approving processes across all CE/CT divisions prior to publications advancing to print
- Seeking and implementing catalogue improvement ideas, as well as identifying cost efficiencies throughout the process
- Overseeing and coordinating the delivery of collateral materials on a timely basis through external vendors
- Liaising with program coordinators, CE Chairs, CE Administration, Ontario Learn Administration, CT Advisors, and CE/CT Leadership

**Website, E-Communication & Social Media**
- Working with Management and the Web Operating Team to ensure that web content is current, accurate, and effective in marketing Continuing Education programs and courses and Corporate Training Services
- Developing social media content, monitoring active social media sites and assisting with the integration of social media activity to meet CE & CT marketing goals
- Keeping abreast of technology and bringing new ideas and products forward
- Liaising with Alumni, Co-operative Education and Career Services, Career Centre staff to seek mutually beneficial cross-promotion opportunities for CE and Corporate Training

**Advertising & Promotion**
- Creating and advertising promotional copies for CE and CT marketing initiatives, including the development and placement of newspaper/magazine ads, radio ads, videos, program brochures/flyers, Public Workshop Schedules, and campus specific communications
- Assisting CE and CT staff with writing and editing of promotional messages
- Planning, managing, and reconciling the CE and Corporate Training marketing budget

**Event Planning & Execution**
- In alignment with Marketing Management & CEMC, recommending annual events plans for Continuing Education and Corporate Training including Conestoga events (College Fair, Campus Open Houses, Student Orientation, etc.)
- Coordinating and planning for materials and staffing events
- Identifying new lead opportunities to appropriate individuals within the College

**Qualifications**:

- Three-year Diploma/Degree in Marketing, Business, Public Relations, Advertising, or Communications
- Five years of marketing/communications experience
- Experience coordinating the release of major publications
- Web/online and social media marketing experience
- Sound understanding of the nature of continuing education, distance learning, corporate training, and academic needs of adult learners
- Excellent written, verbal communication, and interpersonal skills, with the demonstrated ability to communicate effectively with a variety of internal and external audiences
- Proven project management, organizational and time management skills
- Self-disciplined and ability to work effectively, both independently and as part of a team
- High attention to detail and level of creativity
- Student Information System (SIS) knowledge and experience preferred
- Applied knowledge of social and digital marketing platforms, practices, and communities
- Experience using and interpreting analytical tools, such as Google Analytics, Facebook Insights, etc.
- Incumbent must have access to reliable transportation and the ability to travel to multiple locations

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