Integrated Communication Specialist

2 days ago


Montréal, Canada L'Oreal Full time

As the Integrated Communication Specialist you will manage all social interactions across all our luxury Brands digital channels to increase brand exposure and strengthen brand image.

**BRAND MANAGEMENT**
- Develop the brand image, strengthen its visibility and perpetuate its reputation at the local level.
- Build and implement a 360 ° external communication strategy consistent with the brand's international communication strategy and the local business strategy of its entity
- Orchestrate integrated communication campaigns on major launches, brand events, etc.
- Coordinate with the Corporate Communication teams
- Deploy and strengthen the brand's image locally
- Adapting the institutional positioning of the brand in the country (patronage, sponsorship, etc.) and developing local initiatives consistent with the international strategy
- Manage the brand's internal communication
- Define an internal communication plan consistent with the external communication plan
- Promote the brand internally, promote its launches, and news releases
- Anticipate potential “issues” linked to the brand and proactively implement solutions to avoid said issues.
- Lead the internal and external communication of the brand in times through any potential PR crisis
- Manage the department's budget

**MEDIA MANAGEMENT**
- Manage media relations including new media:

- Manage public relations: local spokespersons and muses
- Establish media mapping: identify key people in strategic media

**OTHERS**
- You hold a bachelors degree in a related field (marketings, communications)
- You have up to 3 years of experience in a similar role
- You are bilingual (French-English) oral and written
- Prepare for interviews, including media training
- Advising during internal and external speaking engagements

**Who we are**

L'Oreal Canada is a fast paced and innovation driven company. Join our team of world changers to leverage global brands on the Canadian market. Discover the latest technologies created for one of the fastest changing industry in the world. L’Oréal is an equal opportunity employer.

**What could L’Oréal offer me?**
- An inspiring work ambiance with ambitious colleagues;
- A healthy career perspective with good development and growth possibilities;
- Excellent benefits including pension, profit share and product discounts and a competitive salary
- Work with some of the biggest brands in the business, and the most passionate people in beauty
- World-class training and development
- L'Oréal is an equal opportunity employer._
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